Click it and Unblock the Notifications
Urban Automotive Unveils Three Bespoke Luxury Vehicles At Goodwood Festival Of Speed 2025
Urban Automotive is set to make a significant impact at the Goodwood Festival of Speed from 10 to 13 July 2025. The bespoke luxury vehicle modifier will present its largest collection yet, featuring seven vehicles. Among these are three new models making their global debut: the Rolls-Royce Cullinan Series II, Range Rover Sport XRS, and Urban Widetrack Heritage Series Soft-Top.
The Urban stand, shared with Vossen Wheels, will highlight the latest Yokohama tyre technology across all showcased cars. This collaboration underscores Urban's commitment to enhancing vehicle design while maintaining original aesthetics. The stand will also feature other models like the Mercedes-Benz G-Wagon Widetrack and Range Rover Widetrack.
The Rolls-Royce Cullinan Series II redefined by Urban Automotive is a standout at the event. It showcases sophisticated carbon fibre styling crafted by Urban's experts. Complemented by 24-inch UV-8 fully forged wheels from Vossen, this SUV continues to captivate high-profile clients such as Scott Disick.
Another highlight is the Range Rover Sport XRS (Extreme Road Series), which also makes its world debut. This model features extensive interior and exterior modifications, including Recaro seats and a wide-track wheel arch package. Its bold presence is further enhanced by exclusive branding and a custom red and black leather interior.
The third debut model is the Urban Widetrack Heritage Series Soft-Top based on a Land Rover Defender 90. This limited-edition convertible has been enhanced by Urban in collaboration with Heritage Customs from the Netherlands. Full details of this project will be revealed soon.
Also on display is the Mercedes-Benz G-Wagon W465 with Urban’s signature Widetrack design. This marks Urban's 30th bespoke customisation programme since its inception in 2013. The G-Wagon reflects Urban’s innovative approach using advanced design techniques and materials.
Signature Series Land Rover Defender V8
The Signature Series Land Rover Defender V8 Widetrack stands out with its Teak Brown exterior and brown waffle leather interior featuring Recaro seats for a retro feel. Meanwhile, the Range Rover Sport Widetrack incorporates wide wheel arches and distinctive carbon fibre elements for an enhanced look.
Completing the showcase is the iconic Range Rover L460 modified with Urban's premium Widetrack styling programme. It includes carbon fibre bumpers, an upper rear spoiler, and optional widebody arch package, along with unique branding elements.
"With our OEM+ design philosophy, engineering talent and the investment we’ve made in producing our own high quality carbon fibre, have changed perceptions of bespoke vehicle modifications," said Simon Dearn, Founder of Urban Automotive. "This stunning collection of luxury vehicles Reimagined by Urban will be a highlight of Goodwood this year."
Established in 2014, Urban Automotive has become a leading name in luxury vehicle styling in the UK. Based in Milton Keynes, it specialises in carbon fibre kits for premium models, offering bespoke modification services that elevate original designs.
Continue with Google