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Genesis Returns As Top Sponsor For Gold House Gala Celebrating AAPI And Multicultural Leaders
Genesis has returned for the third year as the top sponsor of the Gold Gala, an event celebrating Asian Pacific and multicultural leaders. The gala, held on May 10 in Los Angeles, honours individuals whose contributions have influenced global culture and industries. Genesis showcased its presence with the Genesis GoldBOT Experience, capturing slow-motion videos of celebrities alongside the GV80 Coupe, their latest SUV.
The partnership between Genesis and Gold House began in May 2023 and continues through 2025. This collaboration includes sponsoring events like the Gold Gala and engaging in initiatives that support Asian Pacific leaders. Genesis aims to empower innovators who inspire change by challenging traditional norms.
Amy Marentic, chief marketing officer at Genesis Motor America, expressed the brand's dedication to celebrating influential AAPI changemakers. "As a brand that challenges traditional thinking, we celebrate the influential AAPI changemakers whose impact has positively transformed entertainment, business, and more," she stated. This partnership reflects Genesis' commitment to fostering innovation and inspiring new beginnings.
Jeremy Tran, chief operating officer of Gold House, highlighted the importance of this collaboration. "We are thrilled to continue our longstanding partnership with Genesis, a brand proud to spotlight the powerful voices and achievements of this community," he said. Tran emphasised how Genesis' support amplifies the impact of AAPI leaders globally.
Gold House serves as a hub for collective power where leaders unite to influence cultural change. Their programs include membership systems and events that strengthen ties within the Asian Pacific community and beyond. Initiatives like Gold House Ventures and Creative Equity Fund aim to propel future leaders and creatives.
The organisation also engages in research and consulting efforts to promote authentic portrayals through projects like Gold Story Consultation and Gold Open. These initiatives work towards affirming representations across various media platforms.
Genesis Motor North America's Vision
Genesis is a global automotive brand known for its design excellence, safety standards, and innovative performance. With a focus on sustainability, Genesis draws from Korean hospitality traditions to create customer-centric experiences. The brand offers a range of award-winning vehicles through over 200 U.S. retailers and more than 30 Canadian distributors.
Genesis continues expanding its presence with over 80 standalone retail facilities in North America. Consumers can explore the brand at Genesis House in New York City or online at their official website.
The ongoing partnership between Genesis and Gold House underscores their shared vision of empowering diverse communities while driving meaningful change across industries worldwide.
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