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Genesis Officially Partners With NBC For New Series Suits LA Featuring GV80 Coupe
Genesis has announced its role as the official automotive partner for NBC's new series, "Suits LA." The partnership will feature Genesis vehicles like the GV80 Coupe and G90 in the show. The series will premiere on NBC on February 23 at 9 PM ET/PT, with streaming available on Peacock the following day.
"Our brand celebrates new beginnings, and being at the start of this new ‘Suits’ era is a perfect way to introduce Genesis to millions of fans worldwide," said Wendy Orthman, executive director of marketing at Genesis Motor America. "As a design-forward brand, we look forward to watching our customers, as well as the Black Lane Law attorneys, arrive in style and power no matter their destination."
The collaboration between Genesis and NBCUniversal includes vehicle integrations within "Suits LA." Viewers will see Erica Rollins driving the Genesis GV80 Coupe, while the G90 sedan will serve as Black Lane Law's black car service. These vehicles provide a luxurious experience that complements the high-stakes environment of the show.
In addition to vehicle appearances, custom ad content featuring Lex Scott Davis will be included. This content will be shown during commercial breaks and across social media platforms. The ads are part of a broader strategy negotiated by Genesis' media agency, Canvas Worldwide.
"Suits LA" follows Ted Black, a former federal prosecutor from New York who now represents influential clients in Los Angeles. As his firm faces challenges, Ted must adapt to roles he once disdained. The series stars Stephen Amell, Lex Scott Davis, Josh McDermitt, and Bryan Greenberg.
Aaron Korsh created and executive produced "Suits LA," with David Bartis, Doug Liman, Gene Klein, Anton Cropper, Genevieve Sparling, Rick Muirragui, and Jon Cowan also serving as executive producers. The show is produced by UCP under Universal Studio Group.
Genesis' Commitment to Innovation
Genesis Motor North America is known for its commitment to design excellence and innovation. With over 200 retailers in the U.S. and more than 30 distributors in Canada, Genesis offers award-winning SUVs, sedans, and electric models. The brand continues to expand its presence across North America.
"Storytelling is at the heart of everything we do. When we collaborate with brand partners, we create engaging experiences that both integrate the brand and resonate with our audiences’ passion points," said Karen Kovacs, President of Advertising & Partnerships at NBCUniversal.
This partnership exemplifies how Genesis integrates storytelling into its marketing strategies while enhancing audience engagement through innovative collaborations.
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