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Genesis Becomes First Global Official Vehicle Of The PGA Tour And PGA Tour Champions Through 2030
Genesis has been named the first global Official Vehicle and an Official Mobility Partner of the PGA TOUR and PGA TOUR Champions until 2030. This new partnership highlights Hyundai Motor Group's expanding global influence. Genesis will also sponsor the PGA TOUR’s World Feed, which debuted this year, providing exclusive content to golf fans worldwide.
The World Feed is produced at PGA TOUR Studios and offers international media partners tailored content. It includes on-site commentators, custom graphics, and dedicated cameras at FedExCup events focusing on international players. The live telecast began in March at THE PLAYERS Championship, aiming to enhance the international fan experience.
Genesis will feature prominently through dynamic content and immersive activities at select tournaments. This involvement strengthens its position in the automotive industry while deepening ties with professional golf. The brand's presence is further highlighted by Driven, a special program showcasing Genesis' impact on golf.
The PGA TOUR and Genesis have collaborated since 2015, starting with the Presidents Cup sponsorship in South Korea. Genesis later became the title sponsor of The Genesis Invitational at The Riviera Country Club in California. In 2022, it added the Genesis Scottish Open to its portfolio.
The PGA TOUR engages fans globally by showcasing top players from 28 countries. It co-sanctions tournaments across various tours and administers events like the Korn Ferry Tour and PGA TOUR Americas. Broadcast coverage spans over 200 countries in 30 languages through numerous partners.
Rick Anderson, PGA TOUR Chief Commercial Officer, expressed gratitude for Genesis’ ongoing commitment to golf. He said, "We are honored to launch this expanded global official marketing partnership with Genesis as the PGA TOUR’s first global Official Vehicle." He noted that Genesis shares their desire to chronicle international athletes' stories.
Genesis' Commitment to Excellence
José Muñoz, President and CEO of Genesis, stated that becoming the first-ever global official vehicle sponsor of the PGA TOUR reflects trust between both organizations. "Together, we are committed to delivering excellence—whether through enhancing the experience for players, caddies, and fans," he said.
The PGA TOUR's World Feed continues this week at Detroit Golf Club during the Rocket Classic. This initiative marks a significant step toward producing localized feeds for international audiences. It aims to enhance how fans worldwide experience golf events.
About Genesis
Founded as Hyundai Motor Group's luxury arm in 2015, Genesis focuses on customer comfort and redefines luxury with a Korean perspective. Its award-winning lineup combines progressive design with advanced safety technologies for a sophisticated driving experience.
Genesis is committed to sustainability by leading electrification efforts with models like Electrified G80 and GV60. As it moves beyond its 10th anniversary, Genesis aims to refine disruption across all business aspects while expanding electrified powertrains in its portfolio.
The partnership between Genesis and the PGA TOUR signifies a shared vision for excellence in both automotive innovation and professional golf engagement worldwide.
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