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Genesis Celebrates The Launch Of TGL's Inaugural Season Presented By SoFi With Exciting Matches
The TGL season officially begins at the SoFi Center, featuring 20 matches from January 7 to March 25, 2025. Genesis is one of the founding partners and serves as the official automotive partner of TGL. The first match between New York Golf Club and The Bay Golf Club will be broadcast live on ESPN and ESPN+ at 9:00 pm ET.
Genesis has announced its partnership with TGL, a new primetime team golf league presented by SoFi. This collaboration highlights Genesis's commitment to innovation and performance in sports. "We are proud of this partnership that reflects our shared passion for innovation, performance, and creating experiences that captivate audiences around the globe," said Mike Song, global head of Genesis.
TGL, led by Tiger Woods and Rory McIlroy, introduces a fresh approach to professional golf by integrating advanced technology into a unique team format. This partnership signifies a new chapter for Genesis in its dedication to golf. It complements their existing sponsorships like the Genesis Invitational, Scottish Open, and Championship.
The inaugural season of TGL will unfold over ten weeks with six teams competing across the United States. Matches will take place in a specially designed 250,000 square-foot arena at SoFi Center in Palm Beach Gardens. The final match is set for March 25, with teams vying for a $21 million prize pool.
Each team consists of world-class PGA TOUR golfers. Matches combine virtual play with real-time golf. Longer shots are aimed at a massive screen while shorter shots are played on a dynamic short game area. This area features rotating greens and bunkers to challenge players' skills.
The course includes 15 out of 30 custom-designed holes crafted by renowned architects. Matches are divided into two sessions: nine holes of Triples—where three players alternate shots—and six holes of Singles matches. Each hole offers one point to the team with fewer shots.
Genesis Presence in the TGL Season
Genesis will enhance the TGL experience with its Korean hospitality through a custom-built lounge offering guests an immersive viewing experience. Fans can also explore Genesis's EV technology through various activations at SoFi Center, including an augmented reality experience featuring the GV60.
Golf enthusiasts worldwide can watch TGL matches live as they will be broadcast in 113 countries including the United States, Canada, and Korea. This global reach ensures fans everywhere can enjoy this innovative golfing experience.
Genesis Motor North America is committed to delivering top-notch design, safety, performance, and innovation while focusing on sustainability. With over 200 retailers in the U.S., more than 30 Canadian distributors, and numerous standalone facilities under development, Genesis continues to expand its presence across North America.
The brand offers award-winning SUVs, sedans, and electric models through its extensive network. Consumers can explore Genesis vehicles at retail locations or online at their official website.
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