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Genesis Showcases GV60 And GV80 SUVs In Disney's Upcoming Freakier Friday Film
Genesis is collaborating with Disney for the release of "Freakier Friday," set to premiere on August 8, 2025. This partnership highlights Genesis' GV60 and GV80 SUVs in the film, aligning with the movie's theme of family dynamics and rediscovery. The vehicles are featured prominently as characters Tess and Anna navigate their adventures, showcasing Genesis' commitment to modern family needs.
The film "Freakier Friday" continues the story of Tess and Anna Coleman, played by Jamie Lee Curtis and Lindsay Lohan. Years after their initial identity swap, they face new challenges as Anna now has a daughter and a soon-to-be stepdaughter. The sequel explores the complexities of merging families, with lightning striking twice in their lives.
In "Freakier Friday," Genesis vehicles play a significant role in the characters' journeys. Tess recharges her all-electric GV60, while Anna enjoys driving through Los Angeles in the spacious GV80 SUV. These vehicles reflect their personalities—refined and bold—while providing comfort and style throughout their adventures.
Amy Marentic, Chief Marketing Officer of Genesis Motor America, stated, "Genesis is dedicated to crafting vehicles that understand and anticipate the needs of modern families." She emphasized how this collaboration invites consumers to explore how Genesis supports life's daily adventures.
This integration offers an opportunity for Genesis to reach new audiences through storytelling. By featuring its vehicles in a major film, Genesis introduces its brand to families who may not be familiar with it yet. The collaboration aligns with Genesis' principle of treating customers as honored guests or "son-nim."
Genesis Motor North America is known for its high standards in design, safety, performance, and innovation. The brand aims for sustainability while drawing from Korean cultural heritage. It offers a range of award-winning models through over 200 U.S. retailers and more than 30 Canadian distributors.
About "Freakier Friday"
"Freakier Friday" is directed by Nisha Ganatra with a screenplay by Jordan Weiss. The story is based on Mary Rodgers' book "Freaky Friday." The film features an ensemble cast including Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon.
The movie is produced by Kristin Burr and Andrew Gunn among others. Executive producers include Ann Marie Sanderlin and Mario Iscovich. The film promises to deliver an engaging narrative that resonates with audiences familiar with the original story.
With more than 80 standalone retail facilities across North America and plans for expansion, Genesis continues to grow its presence. Consumers can explore the brand at various retail points or online at genesis.com.
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