Click it and Unblock the Notifications
Genesis And Gwyneth Paltrow Unveil 'The Forest Within', A Unique Immersive Retreat In New York City
Genesis has unveiled a new installation at Genesis House in New York, designed by Gwyneth Paltrow. "The Forest Within" offers an immersive experience that blends Korean heritage with nature and design. Visitors are guided through a journey that highlights the cultural importance of nature, featuring elements like the Tiger, a symbol of protection in Korea.
The installation is set on the Cellar Stage at Genesis House. It transforms the space into a meditative forest filled with natural elements and digital visuals. Guests are led through rocky formations and lush greenery, inspired by Korea's Sobaek Mountains, to reach a serene forest setting.
Paltrow's vision for "The Forest Within" focuses on wellness and reconnecting with nature. The installation uses technology to enhance this connection, offering a unique meditative experience in New York City. Paltrow expressed her excitement about creating this multisensory world that pushes the boundaries of wellness.
Jeff Leatham collaborated with Genesis House and Paltrow to create a lush oasis using elements from Korea's landscape. The installation features one of Paltrow's favourite flowers, the Peony, adding to the serene atmosphere. Visitors can reflect and practice mindfulness in a meditation meadow around a reflection pool.
During the installation, guests can enjoy special food and drinks at Genesis House Restaurant. The menu includes MUGWORT GULRIM MANDU, tiger-striped dumplings inspired by the installation's motifs. Unique cocktails like GINSENG PETRICHOR and HANBANG PPULI offer refreshing flavours that complement the theme.
Tedros Mengiste from Genesis Motor North America highlighted their commitment to innovative design and technology. He praised Paltrow's creative vision for bringing their shared passion for bold design to life while honouring Genesis' cultural roots.
Genesis Brand Overview
Genesis is an automotive brand known for its high standards in design, safety, performance, and innovation. With over 200 retailers in North America, Genesis offers award-winning vehicles and experiences focused on customers as honoured guests or "son-nim." The brand continues to expand its presence with more standalone retail facilities under development.
"The Forest Within" is open to visitors from May 9th to June 29th at Genesis House. This spring installation invites people to explore the wonders of nature and wellness in an urban setting. It provides a unique opportunity for guests to engage with Korean culture through this immersive experience.
Continue with Google