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Genesis GV80 Earns Winter SUV Of The Year Honour From New England Motor Press Association
The Genesis GV80 has been recognised as the Winter SUV of the Year by the New England Motor Press Association for its superior handling and comfort in winter conditions. The award highlights Genesis's commitment to quality and performance.
The New England Motor Press Association (NEMPA) has acknowledged Genesis with three awards after its annual Winter Testing. This recognition highlights the brand's excellence in performance, design, and usability throughout the year. The 2025 Genesis GV80 was named Winter SUV of the Year for its confident handling and advanced all-wheel-drive system, providing comfort in harsh weather.
The GV80 Coupe, a recent addition to the Genesis lineup, received the title of Best Premium Midsize SUV. Meanwhile, the Genesis G80 continued its legacy by being honoured as Best Premium Car. These accolades reinforce Genesis's commitment to delivering vehicles that excel in design and innovation while meeting real-world customer demands.
Tedros Mengiste, chief operating officer of Genesis Motor North America, stated, "Genesis is committed to providing vehicles that not only deliver on design and innovation but also meet the real-world demands of customers." He emphasised that winter performance and safety are crucial, and these recognitions from NEMPA highlight the strength of their lineup in all conditions.
NEMPA is unique as it is the only automotive press association conducting formal cold-weather testing. Each year, it awards vehicles demonstrating exceptional capability and safety for drivers in New England. A panel of experienced automotive journalists selects winners based on real-world winter driving evaluations.
Clifford Atiyeh, president of NEMPA, remarked on Genesis's leadership in quality and originality across vehicle segments. He noted that while some luxury brands rely on name recognition, Genesis resonates with New England buyers who value quiet luxury and strong investment returns. He praised the G80, GV80, and GV80 Coupe for their elegant design and driving enjoyment throughout the year.
Genesis Motor North America is a global automotive brand known for high standards in design, safety, refined performance, and innovation. The brand focuses on sustainability while drawing from cultural heritage and Korean hospitality to craft experiences for customers as "son-nim," or honoured guests.
Expanding Retail Presence
Genesis offers a growing range of award-winning SUVs, sedans, and electric models through over 200 independent U.S. retailers and more than 30 Canadian distributors. With over 90 standalone retail facilities across North America and more under development, consumers can explore the brand at various retail points or online at www.genesis.com.
The brand's flagship space in New York City, Genesis House, provides another avenue for consumers to discover its offerings. For further information about the award-winning Genesis lineup or to contact local retailers, customers can visit www.genesis.com.
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