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Genesis Highlights Fashion And Storytelling In Partnership With Warner Bros. For 'Behind The Look' Series
Genesis has teamed up with Warner Bros. Discovery Ad Sales to present "Behind the Look," a companion series to the Max Original, "And Just Like That...". This collaboration marks Genesis as the title sponsor for the third season of the show. The series offers fans a behind-the-scenes look at the iconic styles featured in the show, debuting alongside its premiere on Max.
"Iconic design is at the heart of Genesis, just as it is in the world of 'And Just Like That...'" said Amy Marentic, chief marketing officer, Genesis Motor America. "Our inclusion in 'Behind the Look' is a natural extension of our brand’s passion for fashion, creativity, and storytelling. By aligning with a series that celebrates the artistry behind style, we’re connecting with audiences who see design as both personal expression and cultural influence—values that deeply resonate with our customers."
The partnership highlights Genesis's commitment to design and storytelling through its sponsorship of "Behind the Look." This editorially driven series was conceived by renowned costume designer Molly Rogers. It responds to fans' interest in understanding the styling process behind the show's memorable fashion moments.
"We are thrilled to work with Genesis on Behind the Look to bring fans more of what they love about 'And Just Like That...'" said Twyla Huang Di-Simone, SVP of Brand Strategy and Solutions for Warner Bros. Discovery. "WBD is committed to enhancing the consumer experience through high quality, authentic program enhancements and Genesis's commitment to inspiration and self-discovery made them natural partners for the project. We are extremely proud of Behind the Look and excited for fans to draw their own inspiration from seeing even more of the process and thought behind the fashions 'And Just Like That...' is famous for."
Fashion plays a pivotal role in "And Just Like That...", offering viewers insight into its cultural impact. Each episode features cast members discussing their characters' unique styles and inspirations. Molly Rogers, along with her design partner Danny Santiago, curates these looks while driving her stylish GV80 Coupe.
"To have Genesis sponsor 'Behind the Look' was such a wonderful alignment with the 'And Just Like That...' brand," said Molly Rogers. "You want to partner with a company that has the same dedication to details, sophistication, and street cred as the clothing which has its own heralded legacy - and in Genesis we shared the same set of principles. Genesis - the best accessory ever!"
Weekly Episodes and Social Media Integration
The 12-episode series will air weekly alongside new episodes of "And Just Like That..." under Max's 'Extras' tab. This marks a first for custom-sponsored content on Max. The partnership extends across social media platforms like Facebook, Instagram, TikTok, X, Threads, and YouTube channels associated with "And Just Like That...".
New episodes are released every Thursday until August 14 when season three concludes. Canvas Worldwide secured this partnership for Genesis, incorporating extensive media packages and vehicle integrations within "Behind the Look" supporting "And Just Like That...".
Genesis: A Global Automotive Brand
Genesis Motor North America is an emerging global automotive brand known for its high standards in design, safety, performance, and innovation while focusing on sustainability. With over 200 U.S. retailers and more than 30 Canadian distributors, Genesis offers award-winning SUVs, sedans, and electric models.
The brand operates over 80 standalone retail facilities across North America with plans for expansion. Consumers can explore Genesis through various retail points or online at www.genesis.com.
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