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Dodge Launches Badassador Program To Recruit Passionate Brand Ambassadors For Performance Vehicles
Dodge is on the hunt for new talent to introduce its next generation of muscle cars to a fresh audience. The Dodge Badassador program seeks enthusiasts who embody the brand's bold spirit. Applications are open at Dodgegarage.com/badassador. "We continue to push the boundaries of performance, and we’re looking for brand ambassadors who are also ready to shake up the status quo," said Matt McAlear, Dodge CEO.
The program aims to find individuals passionate about Dodge's high-performance vehicles, including the 670-horsepower Charger Daytona Scat Pack. This model is renowned as the fastest and most powerful muscle car globally. Participants will also experience other models like the 496-horsepower Charger Daytona R/T and the 710-horsepower Durango SRT Hellcat, which holds the title of the most powerful gas engine SUV.
Selected Badassadors may travel across the country in 2025, attending events such as auto shows, vehicle launches, and drag races. Perks include exclusive access to Dodge vehicles for content creation, VIP experiences at events, and appearances on official social channels. They will also receive Dodge-branded gear and have opportunities to meet with the Dodge team and celebrities.
The program kicks off at Barrett-Jackson in Scottsdale, Arizona, from January 18-26. Attendees can experience rides in the new Charger Daytona Scat Pack starting January 22. This electric vehicle features Drift/Donut mode and a Fratzonic Chambered Exhaust system that delivers intense sound levels typical of muscle cars.
Applications for potential Badassadors will be accepted at kiosks in the Dodge display area during Barrett-Jackson. Those interested are encouraged to apply if they feel they meet the criteria for this unique opportunity.
Dodge's Legacy and Future
For over a century, Dodge has embodied the spirit of its founders, John and Horace Dodge. Today, it continues as America's performance brand with a lineup that excels in every segment it competes in. The future includes electrified muscle cars like the all-new 2025 Charger Daytona Scat Pack.
The next-generation Charger maintains its status as a leading muscle car with options like the 550-horsepower Charger SIXPACK H.O., powered by a Twin Turbo Hurricane High Output engine. The brand also offers best-in-class performance with models like the Hornet compact utility vehicle.
Dodge is part of Stellantis' portfolio, a global automaker known for mobility solutions. For more information about Stellantis (NYSE: STLA), visit their website.
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