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CUPRA Tavascan Enhances Emotional Driving Experience With New Options And Bold Design Features
The CUPRA Tavascan, the brand's first fully electric SUV coupé, is gaining new features to enhance its appeal. These updates include a refined interior sound design, an Extreme Pack with performance upgrades, and a striking Century Bronze matt exterior colour. The changes reflect CUPRA's commitment to electrification and bold design.
A newly developed interior sound signature is now standard in all CUPRA Tavascan models. This sound system responds to throttle input, speed, and driving mode, enhancing the connection between driver and vehicle. It aims to amplify the thrill of electric driving without being intrusive.
The Extreme Pack, introduced late last year, focuses on performance enhancements. It includes two-tone 21-inch forged alloy wheels and 255mm performance tyres for both front and rear. These wheels reduce weight by 10kg, improving dynamics. Inside, heated and ventilated leather CUP Bucket seats provide comfort and support.
The introduction of the Century Bronze matt finish adds a new dimension to the Tavascan's sporty design. This is the first time a matt finish is available for this model, highlighting its athletic proportions. Additionally, an animal-free material steering wheel option is now offered with textile and Dinamica interiors.
Ignasi Prieto, Chief Brand Officer at CUPRA, stated: "The CUPRA Tavascan embodies the brand’s electrified vision, its striking design language, and emotional driving experience." These enhancements aim to attract a new generation of drivers by reinforcing the vehicle's core character.
Manufacturing Excellence
The CUPRA Tavascan is designed in Barcelona and manufactured at Volkswagen Group's advanced facility in Anhui, China. This plant serves as an innovation hub for electric mobility within the group.
CUPRA has rapidly grown since its launch in 2018. In 2023 alone, over 230,000 vehicles were delivered globally. The brand combines emotion with electrification to inspire from Barcelona.
Brand Partnerships
CUPRA partners with FC Barcelona as their official automotive and mobility partner. They also sponsor the World Padel Tour and eSports Club Finetwork KOI. Participation in Formula E racing further highlights their commitment to innovation.
The CUPRA Tribe includes notable ambassadors like film director J.A. Bayona and Formula E driver Lucas Di Grassi. Olympic gold medalists Adam Peaty and Saul Craviotto are also part of this group aiming to drive change.
CUPRA continues to challenge conventions with each model launch marking a milestone in defining its unique character. From the CUPRA Ateca to the fully electric CUPRA Born, each vehicle showcases original design and sportiness combined with electrification.
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