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CUPRA Partners With Formula E For The 2025 Marvel Fantastic Four London E-Prix Finale
CUPRA has been announced as the Official Race Partner for the 2025 Marvel Fantastic Four London E-Prix. This event marks the finale of the ABB FIA Formula E World Championship, scheduled at Excel London on 26-27 July 2025. The partnership underscores CUPRA's dedication to electric motorsport and innovation in the UK.
The collaboration with Kiro Race Co during the 2024/25 season has been fruitful for CUPRA KIRO. Their striking copper-and-yellow livery, revealed in Mexico City in January 2025, has caught attention. The team is making waves both on and off the track, thanks to investment from actor Idris Elba and engaging content with YouTube star Mr Beast.
Formula E is a unique all-electric city racing series accredited by the FIA. It is notable for being the only net-zero certified motorsport series globally. The 2024/25 season spans ten cities, concluding with the Marvel Fantastic Four London E-Prix, where CUPRA plays a significant role as an Official Race Partner.
CUPRA's commitment to electrification is evident through its three standout models: CUPRA Terramar, CUPRA Tavascan, and CUPRA Born. These vehicles will serve as Official Course Cars during the race weekend, showcasing CUPRA's performance DNA and unconventional spirit at the heart of Formula E.
On track, CUPRA KIRO continues to excel, achieving a milestone victory in Jakarta after their debut podium finish in Tokyo weeks earlier. These successes highlight CUPRA's ambition and drive to challenge norms in electric racing.
Vision for Future Mobility
Marcus Gossen, Managing Director of SEAT and CUPRA UK, stated: "London is a global stage for sustainable innovation and high-energy competitive racing. This partnership brings together brands that share a bold vision for the future of mobility: one that is disruptive, and electric."
Xavi Serra, Global Head of CUPRA Racing at CUPRA KIRO, expressed pride in being an official partner for the London double-header. He mentioned it as a special race for Dan Ticktum and emphasized their readiness to perform both on and off track.
Since its inception in 2018, CUPRA has transformed the automotive industry by challenging conventions. In seven years, it has launched seven models and sold over 800,000 vehicles worldwide. Each model embodies expressive design and performance-driven ethos.
CUPRA's lineup includes models like the Ateca, Leon, Formentor, Born, Tavascan, Terramar, and soon-to-be-launched Raval in 2026. These vehicles reflect CUPRA's innovative approach to urban electric cars.
The brand also boasts a diverse group of ambassadors known as the CUPRA Tribe. This includes film director J.A. Bayona, goalkeeper Marc ter Stegen, and footballer Alexia Putellas. They embody CUPRA's spirit of pushing boundaries beyond conventional limits.
CUPRA’s involvement extends beyond cars; it partners with FC Barcelona as their official automotive partner and sponsors Premier Padel Tour while actively participating in Formula E racing with Kiro Race Co.
CUPRA’s journey reflects its belief that real progress stems from radical disruption by defying expectations within motorsport arenas globally while maintaining sustainability at its core focus throughout every endeavour undertaken by this dynamic brand today!
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