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Chrysler, Dodge, Jeep And Ram Join Forces To Celebrate America’s 250th Anniversary
The Chrysler, Dodge, Jeep, and Ram brands have announced their collaboration with America250 to commemorate the 250th anniversary of the Declaration of Independence. These brands will serve as exclusive automotive sponsors for America250, a bipartisan initiative supported by Congress. This partnership aims to engage 350 million Americans in celebrating this significant milestone through various programs and events.
To kick off the yearlong celebration, these iconic American brands launched the "America Made Us" campaign video across social media platforms. Rosie Rios, chair of America250, stated, "Chrysler, Dodge, Jeep and Ram are among the most iconic American brands and will be key partners in helping America250 literally drive our programs and mission forward." The collaboration highlights the power of public-private partnerships in engaging communities nationwide.
Each brand will play a crucial role in the America250 celebration by providing vehicles for official events across the country. Additionally, limited-edition America250 vehicles will be unveiled within each brand's portfolio. Stellantis plans to reveal an America250-themed building wrap at its North America headquarters in Auburn Hills, Michigan, ahead of Memorial Day.
Olivier Francois, global chief marketing officer, emphasized the importance of finding the right voice for this campaign. He noted that Kevin Yon's voice from the "Imported from Detroit" film was used again through AI technology with his family's approval. Francois remarked on Yon's legendary status within their company.
The Chrysler brand celebrates its 100th anniversary on June 6. Known for innovation and design excellence since 1925, Chrysler has introduced iconic models like the Chrysler 300 and modern minivans such as the Chrysler Pacifica. The brand continues to focus on delivering innovative designs under its Harmony in Motion philosophy.
Dodge has built a reputation for American muscle cars over more than 110 years. Founded by John and Horace Dodge in Detroit, it embodies speed and strength with models like the Dodge Charger Daytona. The brand's rebellious spirit is evident in every vehicle it produces.
Jeep: A Symbol of Freedom
Jeep is synonymous with American freedom and adventure. Celebrated for over 80 years, Jeep vehicles are known for their rugged capability and authenticity. As America's most patriotic brand for 24 consecutive years, Jeep assembles iconic models like the Wrangler and Grand Cherokee domestically.
The Ram brand offers a comprehensive lineup of trucks that meet diverse needs across America. Known for its "Nothing Stops Ram" ethos, it honours American farmers through campaigns like "God Made A Farmer." Ram trucks are designed to withstand any challenge or task.
Joining Forces with Major Sponsors
Chrysler, Dodge, Jeep, and Ram join other major sponsors such as Coca-Cola and Walmart in supporting America250 initiatives nationwide. The "America Made Us" video was developed with creative agency GSD&M to further promote this historic celebration.
America250 aims to inspire Americans by reflecting on history while strengthening national unity through educational programs. It seeks to honour America's resilience while fostering shared experiences that celebrate democracy's ideals.
Stellantis N.V., a global automaker with a diverse portfolio including Chrysler and Jeep brands among others worldwide continues its commitment to innovation while embracing new technologies for customer mobility solutions globally.
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