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Chrysler Introduces 'Legendary Innovation' Episode Celebrating 100 Years Of Iconic Concepts
Chrysler has unveiled "Legendary Innovation," the latest episode in its Century of Innovation video series. This installment highlights iconic concept vehicles from Chrysler's 100-year history, showcasing the innovative features and technologies they introduced. The episode is available on Chrysler's social media platforms and offers a glimpse into the brand's legacy of pioneering automotive design.
The "Legendary Innovation" episode features notable Chrysler concepts like the 1941 Thunderbolt, 1953 Special, 1963 Turbine Car, 1995 Atlantic, and 1998 Chronos. These vehicles were recently showcased during a special event at Detroit’s Belle Isle on June 4, where media had exclusive access to experience these historic models firsthand.
Chrysler's Century of Innovation series includes previous episodes such as "Chrysler Century of Innovation," featuring CEO Chris Feuell discussing the brand's legacy and future vision. Another episode, "Chrysler Through the Decades," provides a decade-by-decade look at key moments in Chrysler's history with insights from Historian Brandt Rosenbusch.
This summer, Chrysler plans to celebrate its centennial by honouring loyal owners and enthusiasts. The brand will participate in premier automotive events like the Carlisle Chrysler Nationals from July 11-13 in Pennsylvania, showcasing nearly 3,000 vehicles from various eras. Additionally, historic Chrysler vehicles will feature in Michigan’s Gilmore Car Museum cruise-in on August 2.
The world’s largest car cruise, Woodward Cruise, will take place on August 16 along Woodward Avenue in Metro Detroit. More details about Chrysler's participation in these events will be shared later this summer. These celebrations aim to connect generations of fans with the brand’s rich history and ongoing innovation.
Looking Ahead: New Releases and Innovations
As Chrysler marks its centennial in 2025, it honours Walter P. Chrysler’s legacy of innovation and design excellence. Looking forward, the brand plans to release a refreshed Pacifica model in 2026, followed by a new crossover and another product inspired by the Halcyon concept. The Pacifica remains a leader in its segment with class-leading safety features and an all-wheel-drive option.
The Pacifica Plug-in Hybrid stands out as the first electrified minivan in its class with an impressive range of up to 520 miles. In addition to celebrating its storied past, Chrysler is committed to advancing automotive technology for modern families while maintaining affordability.
Commemorative Merchandise and Sales Event
To commemorate its century-long journey, Chrysler launched a Century of Innovation sales event this June. Fans can also explore a limited-edition collection of branded apparel and gifts available online at collection.Chrysler.com. This initiative allows enthusiasts to celebrate their connection with the brand through exclusive merchandise.
Chrysler continues to be part of Stellantis' portfolio of brands, offering innovative mobility solutions worldwide. For more information about Stellantis or upcoming events related to Chrysler’s centennial celebration, visit their official website or follow their social media channels for updates.
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