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Chrysler Marks 100 Years With New Pacifica Anniversary Edition And Historic Vehicle Drive
Chrysler is celebrating its 100th anniversary with a series of events, starting with a historic vehicle drive on Detroit's Belle Isle. This event features iconic cars such as the 1934 Chrysler Airflow and the 1963 Chrysler Turbine. The brand also introduced the new 2026 Chrysler Pacifica 100th Anniversary Edition, showcasing its legacy of innovation.
The celebration continues with a gathering at the Chrysler Technology Center in Auburn Hills, Michigan, where over 1,500 employees will participate in a group photo. A special time capsule, replicating Walter P. Chrysler's toolbox, will be sealed with rare memorabilia and a list of participants' names.
The 2026 Chrysler Pacifica 100th Anniversary Edition was unveiled to commemorate the brand's century-long journey. Available in Red Hot, Bright White, and Hydro Blue, this edition builds on the Pacifica Select models. It includes unique features like a new "Est. 1925" badge and Luster Gray polished wheels.
Standard features of the Pacifica Select model include a 10.1-inch touchscreen with Apple CarPlay and Android Auto, Stow 'n Go seats, and power-sliding side doors. Safety features such as Blind-spot Monitoring and lane departure warning are also included to enhance family convenience.
Looking ahead, Chrysler plans to release a refreshed Pacifica in 2026, followed by a new crossover and another product inspired by the Halcyon concept. The brand continues to lead with innovations like the Pacifica Plug-in Hybrid, offering an all-electric range of 32 miles and a total range of 520 miles.
The Pacifica remains a leader in its segment with class-leading safety features and available all-wheel drive. In addition to celebrating its centennial milestone, Chrysler will mark the 20th anniversary of its exclusive Stow 'n Go seating system in 2025.
Chrysler's Legacy and Future
Chrysler's history is marked by engineering excellence and beautiful designs at affordable prices. As part of Stellantis' portfolio, Chrysler continues to innovate while honouring Walter P. Chrysler's legacy. The return of the budget-friendly Voyager adds to its diverse lineup.
The Century of Innovation sales event will launch in June to celebrate this milestone year for Chrysler. Additional enthusiast events are planned for later this summer to further commemorate the brand's rich history.
"Chrysler’s 100th anniversary is truly a once-in-a-lifetime opportunity," said Chris Feuell, CEO of Chrysler Brand. "How often do you get to sit behind the wheel of history and feel what it was like when Chrysler revolutionized the road?"
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