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Bugatti Tourbillon Unveils Équipe Pur Sang Customisation For Bespoke Hyper Sports Cars
Bugatti's Tourbillon customers are now personalising their hyper sports cars at Molsheim and global Bugatti partners. These bespoke sessions offer more customisation options than ever, including the new 'Équipe Pur Sang' package. This option visually celebrates the Tourbillon’s unmatched performance and Bugatti’s motorsport legacy.
The 'Équipe Pur Sang' package, meaning 'Thoroughbred Team', pays homage to Bugatti's historic racing division. This specification transforms the Tourbillon into a motorsport-inspired masterpiece, enhancing its handling and performance with unique design elements.
Customers can choose from 23 new exterior colours, 20 leather options, 10 Alcantara choices, and 7 carpet colours. The instrument cluster offers multiple configurations, crafted by Swiss watchmakers to high standards. These options allow for virtually limitless combinations.
Inside the cabin, the Équipe Pur Sang theme continues with exquisite embroidery on the dashboard and seat headrests. The interior features Black Poli trim parts and a Medium Carbon Fiber Interior Package, balancing luxury with purpose.
The Tourbillon is powered by an all-new 8.3-litre naturally aspirated V16 engine delivering 1,000 hp. It is complemented by three electric motors providing an additional 800 hp. This combination redefines road car performance.
The Équipe Pur Sang specification includes a dedicated front splitter and bespoke rear wing with small endplates for improved aero efficiency. A purpose-built 8-pipe exhaust system enhances aerodynamic efficiency and downforce.
Exclusive Configuration Experience
Tourbillon customers begin their journey at Château Saint Jean in Molsheim or Bugatti retail locations worldwide. Guided by Bugatti's expert team, they select from an extraordinary palette of options to create a hyper sports car reflecting their individual taste.
"The configuration experience is unlike any other in the automotive world," said Hendrik Malinowski, Managing Director of Bugatti. "Our customers are welcomed to configure their cars as part of the Bugatti family."
A Legacy of Excellence
The Tourbillon weighs less than its predecessor despite its extraordinary power output and hybrid system. This achievement is due to an advanced chassis made from T800 carbon composite with innovations like an integrated battery structure.
"With each new era of Bugatti, we seek to honor our heritage while pushing the boundaries of what's possible," said Hendrik Malinowski. "The Tourbillon already represents an unprecedented fusion of naturally aspirated power and electrification."
Limited to just 250 examples globally, each starting at 3.8 million EUR, the Tourbillon embodies over a century of engineering excellence. It is designed not just for today or tomorrow but truly Pour l'Éternité – for eternity.
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