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Bowers & Wilkins Unveils Pi8 McLaren Edition Earbuds Celebrating A Decade Of Partnership
The Bowers & Wilkins Pi8 McLaren Edition earbuds, inspired by McLaren's design, are now available. These earbuds feature a unique Galvanic Grey and Papaya finish, celebrating a decade-long partnership with McLaren Automotive. This collaboration extends to the McLaren Formula 1 Team, marking Bowers & Wilkins as the Official Audio Partner for McLaren, reaching a broader audience of F1 enthusiasts.
The Pi8 McLaren Edition builds on the success of the original Pi8 earbuds, integrating McLaren's iconic Papaya orange and Galvanic Grey into its design. This edition reflects the shared focus on technical excellence and performance between the two brands. The earbuds offer high-performance sound quality synonymous with Bowers & Wilkins while connecting fans to McLaren's visual identity.
Since 2015, Bowers & Wilkins has collaborated with McLaren Automotive to develop high-performance audio systems for their supercars. This partnership is based on shared values of delivering top-tier performance. Recently, this relationship expanded to include the McLaren Formula 1 Team, solidifying Bowers & Wilkins' role as McLaren's Official Audio Partner.
The Pi8 earbuds are renowned for their hi-res audio performance, elegant design, premium materials, comfort, and enhanced connectivity features like Wireless Audio Retransmission. Henrik Wilhelmsmeyer from McLaren Automotive stated that this new edition highlights their shared commitment to luxury design and performance.
Bowers & Wilkins' pursuit of audio perfection mirrors the precision required in Formula 1 racing. Their engineering team worked closely with McLaren Automotive to create an optimized audio system for the new McLaren W1 supercar. This system includes advanced speaker technologies developed at Bowers & Wilkins' research centre.
Giles Pocock from Bowers & Wilkins expressed excitement about this collaboration, stating it elevates their long-term partnership by combining McLaren's design DNA with industry-leading audio products. The Pi8 McLaren Edition is now available in Europe and APAC through the Bowers & Wilkins website for £449/€499.
Background on Collaborating Companies
McLaren Automotive produces ultra-high-performance supercars and is part of the McLaren Group Holdings. Founded in 2010, it is headquartered at the McLaren Technology Centre in Woking, Surrey. The company aims to create exhilarating vehicles leveraging over 60 years of racing history.
Bowers & Wilkins was founded in 1966 in the UK and has been at the forefront of high-performance audio technology for over five decades. They design precision home speakers, headphones, and car audio products that set new standards for innovation and sound quality.
McLaren Group Holdings oversees various investments in the UK under CYVN Holdings from Abu Dhabi. It includes shareholding in McLaren Racing and a newly formed licensing business. Known for innovation and technological excellence, McLaren is one of the UK's largest independent companies.
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