Click it and Unblock the Notifications
BMW Of North America Appoints Leigh Moynihan As New Vice President Of Marketing Effective August 2025
BMW of North America has announced that Leigh Moynihan will take on the role of Vice President of Marketing starting August 1, 2025. She will replace Marcus Casey, who is moving to a new global leadership position within the BMW Group. Moynihan will manage all marketing communications for BMW in the U.S., including advertising, retail marketing, consumer experience, brand partnerships, CRM, and media.
Moynihan brings nearly 25 years of experience in marketing, advertising, and brand development. Her most recent role was Vice President and Head of Marketing for Volvo Car USA & Canada Region. During her seven years at Volvo, she focused on safety and sustainability, leading to award-winning campaigns. "Leigh brings a powerful combination of creativity, data-driven insight, and brand-building expertise to BMW at a dynamic time in our industry," said Sebastian Mackensen, President and CEO of BMW of North America.
Established 50 years ago, BMW of North America supports sales, marketing, and distribution of BMW vehicles in the U.S. The company expanded its operations by incorporating BMW Motorrad in 1980 and founding BMW Group Financial Services NA in 1993. A year later, vehicle assembly began at BMW Manufacturing Co., LLC in South Carolina.
The Spartanburg plant is the largest single BMW production facility worldwide and specializes in Sports Activity Vehicles like the X3 and X7. It assembles over 1,500 vehicles daily and up to 450,000 annually. Since its inception in 1994, nearly 7 million vehicles have been assembled there.
Moynihan started her career in sports marketing during the 2000 Summer Olympics before advancing through leadership roles at top agencies. She supported partners like Procter & Gamble and held senior positions at Starwood Hotels & Resorts and Mastercard. At Volvo, she was known for developing innovative strategies that boosted both performance and brand equity.
The BMW Group's U.S. presence includes Designworks in Santa Monica and a technology research center in Silicon Valley. Additionally, they operate a venture capital fund called BMW i Ventures also located in Silicon Valley.
Impact on U.S. Economy
BMW's operations support over 120,000 jobs across the U.S., contributing more than $43.3 billion annually to the economy. The company's sales network includes 350 BMW retailers, 144 motorcycle retailers, 105 MINI dealers, and 38 Rolls-Royce dealers nationwide.
Sebastian Mackensen expressed gratitude towards Marcus Casey for his contributions over three years: "We are excited to welcome her to the team as we continue to shape the next chapter of BMW in the U.S. market." He also acknowledged Casey's role in elevating the brand with memorable campaigns like the "Talkin’ Like Walken" Super Bowl spot.
Continue with Google