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KRAFTON India Partners With Mahindra To Introduce BE 6 In BGMI
Starting from 16 January 2025, players of BGMI (BATTLEGROUNDS MOBILE INDIA) will have the opportunity to explore Mahindra's electric SUV, the BE 6, within the game. This collaboration between Krafton India and Mahindra introduces exclusive themed items, missions, and rewards. Players can even participate in a contest for a chance to win a real BE 6.
KRAFTON India and Mahindra have teamed up to bring Mahindra's Electric Origin SUV, the BE 6, into BGMI's virtual world. This partnership aims to merge gaming with automotive innovation, offering players an exciting experience. The integration of the BE 6 is set to enhance the gaming environment significantly.
Exclusive In-Game Features
From January 16, 2025, BGMI enthusiasts can interact with the Mahindra BE 6 in-game. Alongside this virtual vehicle, players will find themed items like Quantum and Chrono Charge suits and the Volt Tracer Gun. Accessories such as the Neon Drop BE 6 Parachute and Flashvault BE 6 Backpack are also available.
Players can engage in special missions to earn rewards like Mahindra Event Crates and gifts. An exclusive contest offers participants a chance to win a real-life Mahindra BE 6. This initiative is designed to provide an immersive experience that combines gaming with automotive advancements.
Statements From Key Figures
Seddharth Merrotra, Head of Business Development at KRAFTON India, expressed enthusiasm about this collaboration. "This collaboration represents a significant step in delivering localized and immersive experiences for Indian gamers. Mahindra, known for its innovation, aligns well with BGMI's futuristic setting. By integrating the BE 6, we aim to provide unique content that appeals to our community while creating opportunities for interaction with leading automotive advancements."
Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd., highlighted the significance of this partnership. "The BE 6 embodies Mahindra's approach to redefining electric mobility with cutting-edge technology like the INGLO architecture and MAIA platform. Partnering with KRAFTON India allows us to showcase the BE 6 in a virtual space, engaging a tech-savvy audience and delivering a unique experience that blends automotive excellence with gaming innovation."
This collaboration between KRAFTON India and Mahindra marks an innovative step forward in merging gaming with automotive technology. By introducing the BE 6 into BGMI's virtual world, players are offered an engaging experience that bridges these two dynamic fields seamlessly.
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