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Bentley Motors Launches New Operations In India Through SAVWIPL Partnership
Bentley Motors is set to expand its presence in India through a collaboration with ŠKODA AUTO Volkswagen India Private Limited (SAVWIPL). This partnership, effective from 1 July 2025, will see SAVWIPL become the official importer of Bentley vehicles in India. Bentley India, a division within SAVWIPL, will manage sales, marketing, and aftersales operations.
Abbey Thomas has been appointed as the Brand Director for Bentley India. The company plans to establish three dealerships in major cities: Bengaluru, Mumbai, and New Delhi. These showrooms will cater to India's ultra-high-net-worth individuals by offering Bentley's renowned luxury and craftsmanship.
Bentley has been part of India's luxury car market for over 20 years. The brand has consistently met the expectations of elite customers seeking top-tier automotive experiences. With this new venture under SAVWIPL, Bentley aims to enhance its focus on the Indian market.
Richard Leopold, Regional Director for EMEA at Bentley Motors, expressed gratitude towards the SAVWIPL team for facilitating this partnership. He stated, "India is one of the world’s most dynamic economies, and the launch of Bentley India in the country reflects Bentley’s focus on growth in a market where we already have a strong and growing high-net-worth customer base."
The integration into SAVWIPL marks a significant step for Bentley as it aligns with an established entity in India. This move is expected to bolster Bentley's operations and strengthen its brand presence across the region.
Bentley's commitment to India signifies its dedication to expanding within one of the world's fastest-growing economies. By leveraging SAVWIPL's infrastructure and expertise, Bentley aims to deliver unparalleled luxury experiences to its Indian clientele.
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