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Bentley Motors Invests £25,000 As Founder Patron Of The Dome Youth Zone In Crewe
Bentley Motors has pledged £25,000 to The Dome Youth Zone in Crewe, marking the beginning of a four-year commitment. This initiative is part of Bentley's Advancing Life Chances strategy, aimed at supporting young people and creating lasting positive impacts in Crewe and beyond. The company plans to continue its support with annual donations over the next four years.
To commemorate this partnership, Bentley's manufacturing team crafted a unique plaque using their renowned veneer techniques. Sally Hepton, Director of Government Relations and Sustainable Luxury, and Abbie Brown, Community Investment Manager at Bentley, presented this plaque to the Crewe Youth Zone team. The plaque symbolises the long-term collaboration between Bentley and The Dome Youth Zone.
Bentley Motors is committed to making a meaningful impact in local communities through strategic investments and partnerships. This dedication is part of their Beyond100+ strategy, which aims to position Bentley as the most socially responsible luxury car brand. Over the years, Bentley has supported various community initiatives, particularly in Crewe and Cheshire.
The company's Advancing Life Chances (ALC) strategy focuses on supporting disadvantaged groups and addressing environmental challenges. By improving access to services and empowering individuals, Bentley aims to enhance quality of life both locally and systemically. Their efforts include partnerships with educational institutions like the Crewe Engineering & Design University Technical College (UTC).
The Dome Youth Zone in Crewe is set to become a vibrant community hub when it opens in 2026. Designed as a safe and inspiring space for young people, The Dome will offer over 20 activities per session. Facilities will include a climbing wall, music studio, enterprise suite, sports hall, gym, and arts spaces.
Skilled youth workers will be available seven days a week at The Dome Youth Zone. This support system will help local young people develop their skills and confidence. Sessions will be open to those aged 8 to 19 (or up to 25 for those with additional needs) for just 50p per visit plus a £5 annual membership fee.
OnSide's Growing Network
The Dome Youth Zone is part of OnSide's expanding network of 15 Youth Zones across the country. Collectively supporting over 55,000 young people annually, these zones provide essential services and opportunities for personal growth. Stuart Manifould, CEO at Crewe Youth Zone, expressed gratitude for Bentley's support.
"To have a prestigious brand like Bentley supporting The Dome is wonderful," said Stuart Manifould. "Their generosity will help ensure Crewe’s young people get the opportunity to explore their passion and potential." This partnership highlights Bentley's commitment to empowering future generations through access to high-quality spaces and guidance.
Expanding Charitable Contributions
Bentley has significantly increased its charitable contributions across the UK in recent years. In 2023 alone, they supported over 320 charitable donations and projects—a 150% increase from the previous year. By 2024, this number grew further to encompass 450 initiatives benefiting around 40,000 people nationwide.
Through direct support for local organisations and funding education initiatives aimed at fostering sustainability and inclusivity, Bentley continues strengthening its community engagement efforts. Their role as a Founder Patron of The Dome underscores their long-standing commitment to Crewe.
Bentley's investment in initiatives that offer personal growth opportunities reinforces its leadership in corporate responsibility and social sustainability. Sally Hepton from Bentley Motors commented: "At Bentley we are passionate about inspiring future generations." This dedication reflects their ambition to drive positive change at both local levels.
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