Automobili Lamborghini Reports Record Sales And Operating Income For 2024
Automobili Lamborghini has achieved a significant milestone by surpassing 3 billion euros in revenue for the first time, reaching 3.09 billion euros. The company's operating income also hit a record high of 835 million euros. In 2024, global sales increased with 10,687 cars delivered, marking a year-on-year growth of 5.7%. These results highlight the brand's resilience and success despite challenging market conditions.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, stated: "Evolving the entire product range while continuing to grow: this is how we can summarize another record year for Automobili Lamborghini. Despite the difficulties in the automotive market and the highly competitive climate, in 2024 we recorded growth in all three macro regions (Americas, EMEA and APAC), confirming the global strength of the brand. These results highlight the strengths of our extraordinary team and fill us with confidence and determination as we embrace the next challenges in the sector, continuing to combine performance, exclusivity and innovation."
The company reported a 16.2% increase in revenue compared to 2023. Operating income rose by 15.5%, reaching an impressive 835 million euros. This growth solidifies Lamborghini's position among top luxury brands globally. The operating margin remained steady at 27%, underscoring its profitability in the luxury goods sector.
Lamborghini's success is attributed to its strategy of innovation, exclusivity, and performance. The company invests heavily in research and development to enhance efficiency and sustainability. By modernising industrial processes and adopting advanced systems, Lamborghini has elevated its brand standards further.
The past 18 months have been transformative for Lamborghini with three new models launched. The Revuelto was introduced as their first V12 HPEV (High Performance Electrified Vehicle). It combines traditional V12 power with hybrid technology using three electric motors. This model reflects Lamborghini's heritage while embracing modern advancements.
The Urus SE followed, redefining the Super SUV concept through technological innovations that improved performance significantly. Lastly, Temerario was unveiled at Monterey Car Week in August 2024 with a redesigned engine embodying Lamborghini DNA for an uncompromised driving experience.
Commitment to Sustainability
Paolo Poma, Managing Director and CFO of Automobili Lamborghini, commented on their growth: "The company continued to grow from both a financial and a business perspective in 2024, confirming similar levels of profitability recorded by the leading global luxury brands. In this challenging context, our goal remains that of achieving sustainable growth from both a financial and environmental point of view, creating value for all our stakeholders."
Lamborghini's commitment extends beyond financial success; it focuses on sustainable practices too. The company aims for environmentally conscious growth while maintaining high profitability levels akin to other leading luxury brands worldwide.
Impact on Employment and Local Economy
Lamborghini's expansion has positively impacted employment with over 1,000 new jobs created within two years—a workforce increase of about 30%. This growth stems from substantial investments aimed at product innovation alongside organisational development efforts focused on modernising production processes.
With production centred entirely in Sant’Agata Bolognese Italy benefits economically from this localisation strategy which strengthens its automotive industry presence globally through sustained expansion efforts by Automobili Lamborghini.
Lamborghini continues preparing itself for future challenges by consolidating its renewed range within markets worldwide—ensuring continued success amidst evolving industry landscapes driven by innovation exclusivity performance sustainability commitments alike across all operations undertaken today tomorrow beyond.


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