Click it and Unblock the Notifications
Automobili Lamborghini Makes Historic Debut At DreamHack Dallas 2025 With Gaming And Innovation Fusion
Automobili Lamborghini made a significant impact at DreamHack Dallas 2025, marking its debut as the first automotive brand to feature at the world's largest gaming festival. As a main partner, Lamborghini offered an exciting experience that combined esports, professional simulation racing, and Web3.0 technology. The event attracted thousands of visitors to their 300 m² booth at the Kay Bailey Hutchison Convention Center.
The booth featured a unique Lamborghini Revuelto with a custom livery, both physically displayed and digitally replicated in games. This showcased Lamborghini's commitment to blending physical and virtual worlds. The Revuelto is the first V12 hybrid plug-in HPEV, offering 1015 CV from a new combustion engine and three electric motors. It also features a double-clutch gearbox debuting on a 12-cylinder Lamborghini.
Visitors engaged with Automobili Lamborghini’s official Web3 platform, Fast ForWorld, powered by Animoca Brands, Motorverse, and Gravitaslabs. Fans could claim limited-edition digital collectibles inspired by the Revuelto. Additionally, professional-grade driving experiences were offered through partnerships with Vesaro and Moza Racing. A dynamic simulator developed with Vesaro was unveiled for the first time.
Moza Racing launched a new Revuelto steering wheel exclusively at DreamHack, integrated into high-performance simulators running Assetto Corsa Competizione and Assetto Corsa Evo in collaboration with Kunos Simulazioni. These experiences highlighted Lamborghini's dedication to providing top-tier simulation racing experiences.
Bridgestone hosted an "Asphalt" tournament within the booth, featuring live commentary from influencers and a gamified treasure hunt quest integrated into Lamborghini's Web3 environment. The Lamborghini Revuelto Esport Challenge Finals took place on Sunday, where eight finalists competed live at the booth.
The Secretlab for Automobili Lamborghini Collection showcased immersive design and comfort through award-winning chairs and desks featuring carbon fiber leatherette and microsuede details. This collaboration began in 2022 and transformed the booth into an engaging experience for fans.
Digital Presence and Cultural Expansion
In partnership with ESL FACEIT Group, Lamborghini amplified its presence across digital platforms with activations featuring creators like Clix. Activities included special "Drive the URUS" experiences and content creation sessions that connected millions of fans both onsite and online.
Lamborghini's participation in DreamHack Dallas 2025 represents a strategic move into new cultural territories by blending its innovative spirit with the creativity of a new generation. As gaming, esports, and digital ecosystems evolve, Lamborghini remains committed to inspiring change while staying true to its core values.
Continue with Google