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Antonio Banderas And Daughter Stella Highlight Personalization In New Mercedes-Benz E-Class Campaign
Antonio Banderas, along with his daughter Stella, stars in a new short film for a Mercedes-Benz campaign. The film highlights the Mercedes-Benz E-Class, showcasing its personalised features. Antonio drives Stella's E-Class for a day, using her Mercedes me PIN to experience her daily life. This journey reveals how the car adapts to its owner's habits and preferences.
The storyline of the film allows Antonio to discover aspects of his daughter's life he was unaware of. "Driving Stella's E‑Class felt like stepping into her world for a day," Antonio said. He praised the car's personalisation and interaction capabilities, emphasising that it transforms from just a vehicle into a digital companion.
Bettina Fetzer, Vice President Communications & Marketing at Mercedes-Benz AG, stated, "Antonio and Stella Banderas are the perfect family team for our latest campaign bringing in daily life." She noted that their genuine connection reflects the E-Class's essence—connecting people through intuitive technology.
The campaign focuses on the digital innovations of the E-Class, highlighting its intelligence and personalisation. The brand film starring Antonio and Stella Banderas illustrates these benefits through an emotional narrative centred on their father-daughter bond. The song "Daddy Cool" accompanies this campaign film.
Mercedes-Benz launched the global brand campaign "In Her Shoes" on September 16, 2024. It began with a TV commercial in Germany and will continue across various markets worldwide. The campaign includes shorter versions on social media channels and print ads.
Global Campaign Rollout
The campaign is also showcased at Studio Odeonsplatz by Mercedes-Benz in Munich. This global initiative aims to reach audiences through diverse media formats, enhancing engagement with the brand's innovative offerings.
Mercedes-Benz USA (MBUSA), based in Atlanta, manages distribution, marketing, and customer service for all Mercedes-Benz products in the U.S. MBUSA offers a wide range of luxury vehicles, including SUVs and electric models. More information is available on their website.
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