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American Honda Projects Growth And Electrification Strategies For U.S. Automobile Business In 2025
American Honda shared its 2025 outlook for the U.S. automobile market during a media briefing with Lance Woelfer, Vice President of Sales. "In 2024, the Honda brand gained market share across the board, and Acura gained 7% in the second half of the year, which speaks to the fact that we have one of the strongest lineups in the industry," said Woelfer. The company plans to focus on increasing sales of hybrid and light trucks while preparing for the production of its first original electric vehicle (EV), the Acura RSX SUV, at its Ohio EV Hub later this year.
American Honda ended 2024 with auto sales reaching 1.4 million units, marking a nearly 9% increase from the previous year as production constraints eased. For 2025, Honda aims to sell approximately 1.35 million units, while Acura targets up to 160,000 units. This represents a modest 5% growth compared to 2024. The company enters 2025 with a diverse lineup featuring hybrids, electrified SUVs, and new internal combustion engine (ICE) models to maintain competitiveness.
The CR-V achieved significant success in 2024 by selling over 402,791 units, becoming the first Honda model to surpass 400,000 sales since 2001. Notably, half of these sales were hybrids, contributing to record electrified sales for Honda alongside models like the Accord hybrid and Civic hybrid.
Honda continues its strategic approach to electrification by starting production of its first original EV in Ohio using both domestic and globally sourced parts. The company will also introduce a new hybrid model and several refreshed or new ICE products in 2025. "We believe that electrification is best for personal mobility long-term but how we get to 100% BEV ultimately will be based on customer demand," stated Woelfer.
The Acura RSX all-electric SUV will begin production at Ohio's EV Hub by late 2025. This marks a new era of electrified performance for Acura. The RSX nameplate returns with a focus on fun-to-drive performance and a coupe-like design.
Upcoming Models and Enhancements
This spring, Acura will launch the ADX premium compact SUV featuring youthful design and turbocharged engine aimed at attracting younger buyers. Meanwhile, Integra will undergo exterior and interior updates to maintain its leadership in the premium sport compact segment.
Honda plans to release new versions of its Passport and Passport TrailSport next month as rugged SUVs. The CR-V will receive updates in 2025 with a new TrailSport trim enhancing its rugged look. Additionally, HR-V will see styling and technology improvements to stay competitive in compact SUVs.
Electrification Initiatives
At CES, Honda unveiled two new models: Saloon prototype and C-SUV from their Honda 0 Series. These are set for global introduction in 2026 with production at Ohio's EV Hub. Both models along with Acura EVs will feature ASIMO OS operating system debuting first on Acura RSX.
Honda is actively supporting charging infrastructure development by providing access to Tesla Supercharger network for Honda and Acura EV owners starting this spring through adaptors availability.
Sustainability Efforts
The company has opened four IONNA Rechargeries for beta testing recently breaking ground on fifth facility last month demonstrating commitment towards sustainable transportation solutions.
Honda offers an extensive range of clean vehicles sold through over one thousand independent U.S dealerships including popular models like Civic Accord HR-V CR-V Passport Prologue Pilot Ridgeline Odyssey minivan among others representing nearly quarter total auto sales during past year alone showcasing strong presence within industry landscape today!
Acura remains dedicated delivering expressive styling innovative engineering engaging dynamics built upon Precision Crafted Performance DNA offering diverse lineup consisting sport sedans Integra TLX three sport-utility vehicles RDX MDX all-electric ZDX soon joined fourth SUV ADX serving gateway model this spring further enhancing brand's appeal among consumers worldwide!
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