Click it and Unblock the Notifications
Alfa Romeo Marks 115 Years Of Heritage And Innovation With Major Celebration In Arese
Alfa Romeo celebrated its 115th anniversary with a grand event at the Alfa Romeo Historical Museum in Arese. The occasion highlighted the brand's rich history and future aspirations. A video showcased key moments from an exceptional year, featuring collaborations with Luna Rossa and tennis player Jasmine Paolini, as well as the success of the Junior model, which received over 42,000 orders since its launch.
The event on June 22, 2025, attracted thousands of fans and members from 300 official clubs worldwide. Attendees participated in track races, parades, and other celebratory activities. This gathering underscored Alfa Romeo's unique connection with its global community, blending passion with technical excellence over its 115-year journey.
The anniversary video paid homage to the new 33 Stradale supercar through a special book titled "Alfa Romeo 33 Stradale." This publication delves into the creation of this custom-built masterpiece with exclusive interviews and unseen images. The book honours Alfa Romeo's engineering prowess and design ambition.
In addition to automotive achievements, Alfa Romeo partnered with Luna Rossa for the 38th America's Cup. This collaboration highlights shared values of precision and national pride. For the first time, this prestigious sailing event will be held in Italy, set against Naples' stunning Gulf backdrop.
Tennis star Jasmine Paolini also featured prominently in the anniversary celebrations. As Alfa Romeo's brand ambassador, her remarkable season included a historic double victory at the Italian Open. These accomplishments cemented her status as a beloved figure in sports.
The museum event was packed with activities celebrating Alfa Romeo's legacy. It marked both the brand's milestone anniversary and ten years since the museum's renovation. Highlights included a Regularity Course and a Club Meeting for official Alfa Romeo Clubs worldwide.
A Day of Commemorations
A memorable flash mob saw 115 unique Alfa Romeos spell out "Alfa Romeo 115" on the museum track. This powerful image symbolised the passion uniting enthusiasts globally. The day concluded with a car parade led by "Tributo GTA" models, honouring the Giulia Sprint GTA's 60th anniversary.
An interactive e-book commemorates Alfa Romeo’s history from its inception in 1910 to today’s innovations like the new 33 Stradale supercar. It includes archival photos from Arese’s museum and insights from experts like Ralph Gilles and Lorenzo Ardizio on significant performance cars and logo evolution.
Legacy of Innovation
Founded in Milan in 1910, Alfa Romeo has crafted some of history's most stylish cars. Today, it continues this tradition with models like Stelvio, Giulia, and Tonale. These vehicles blend performance with advanced technology and luxury features such as hybrid powertrains and driver assistance systems.
As part of Stellantis' portfolio, Alfa Romeo remains committed to innovation while honouring its heritage. The brand continues to represent Italian excellence globally through its unique approach to automotive design and engineering.
Continue with Google