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2025 Hyundai Santa Cruz XRT Wins Pickup Of The Year At Latin Flavor Awards
The 2025 Hyundai Santa Cruz XRT has been awarded Pickup of the Year by the Latin Flavor: Cars of the Year 2025 awards. This recognition highlights vehicles that align with the preferences and lifestyles of Hispanic consumers. The awards are led by Enrique Kogan, a respected journalist in the Hispanic auto market.
Photographed near California City on September 10, 2024, the updated Santa Cruz XRT stands out for its unique design. It merges truck utility with crossover SUV comfort and efficiency. Built in Alabama, it features a 281-hp 2.5-liter turbocharged engine, HTRAC all-wheel drive, and all-terrain tires. This combination ensures strong performance for both city driving and off-road adventures.
"We are honored that the Santa Cruz XRT has been recognized by the Latin Flavor awards for its innovative design and exceptional capability," stated Olabisi Boyle, senior vice president at Hyundai Motor North America. "This award underscores Hyundai's commitment to delivering vehicles that cater to the diverse needs of modern drivers, with a focus on versatility, technology, and safety."
The annual Latin Flavor awards are based on evaluations from leading Hispanic automotive journalists across the U.S. Enrique Kogan praised the Santa Cruz XRT for redefining pickups by blending style, performance, and practicality. He noted its appeal to Hispanic consumers who value versatility and fuel efficiency alongside Hyundai’s warranty.
Hyundai Motor America offers a wide range of vehicles rich in technology to U.S. consumers. This supports Hyundai Motor Company's vision of Progress for Humanity. The company has significant operations in the U.S., including its headquarters in California and an assembly plant in Alabama.
Economic Impact
Hyundai's operations contribute significantly to the U.S. economy, adding $20.1 billion annually and supporting 190,000 jobs through various facilities and dealerships. These include R&D centers and independent dealers across the country.
The recognition of the Santa Cruz XRT reflects Hyundai's dedication to meeting diverse consumer needs with innovative vehicle designs that emphasize safety and technology.
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