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Warrantywise Welcomes Back Wayne Duxbury As Dealer Sales Director To Fuel Growth
Warrantywise has announced the appointment of Wayne Duxbury as Dealer Sales Director. Duxbury, who began his career at Warrantywise, returns to oversee dealer operations and drive strategic growth. He brings extensive experience from previous roles, including leading high-performance sales teams and business development efforts.
Duxbury's return coincides with significant shifts in the automotive market. The used car market saw a 6.5% rise in May 2024, reaching a five-year high since pre-pandemic levels. However, car dealers face challenges due to softening prices amid new vehicle sales.
Warrantywise continues to prioritise innovation and future growth, ensuring transparency and dependable warranty plans for used car owners. The company offers comprehensive aftermarket warranties for vehicles of all makes and ages, providing peace of mind for customers.
Duxbury’s vision includes filling the gap left by traditional GAP insurance by equipping dealers with tools to offer comprehensive warranty plans effectively. One such tool is WiseShine, a car detailing kit designed to boost warranty sales by offering it as a complimentary addition with extended warranty purchases.
Lawrence Whittaker, CEO of Warrantywise, highlighted the positive signs for 2024 despite market volatility. "The broader market trends, including the rise in used car transactions and the growing demand for EVs, present unique opportunities for us to innovate and expand our offerings," he said.
Duxbury’s appointment comes at a crucial time as Warrantywise expands its local workforce to over 130 employees, contributing significantly to the Blackburn economy. His return is seen as a commitment to strategic growth and leveraging his deep industry relationships and extensive experience.
Dealer-Centric Approach
Duxbury emphasised understanding car dealers’ needs and setting clear expectations as key to fostering innovation and collaboration. "Understanding the needs and expectations of our dealers is paramount," he stated. "My focus will be on fostering innovation and collaboration within our team to meet these expectations as we continue to grow."
Warrantywise has grown significantly over the past few years, evolving its offerings while maintaining a strong foundation for sustained growth. Duxbury aims to build on this foundation during this pivotal time in the automotive industry.
Commitment to Excellence
Established in 2000, Warrantywise is one of the UK's leading used car warranty providers. The company offers extended vehicle warranties covering unlimited repairs, car hire, onward travel, parts and labour costs, roadside assistance, and recovery as standard.
The company remains dedicated to transparency, expertise, and providing reliable warranty plans along with valuable consumer insights into the used car market. This commitment ensures that no warranty can cover every possible scenario but aims to offer comprehensive coverage where feasible.
For more information about Warrantywise’s plans, visit www.warrantywise.co.uk.
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