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Volvo EX90 Driver Understanding System Recognised As One Of TIME's Best Inventions For 2024
TIME magazine has recognised the driver understanding system in the Volvo EX90 as one of 2024's Best Inventions. This innovative feature, included in Volvo's new all-electric flagship SUV, was highlighted in the Automotive category. The system uses real-time technology to detect if a driver is impaired, tired, or distracted, providing support when necessary.
The EX90 can alert drivers with gentle nudges and escalate notifications if needed. If a driver falls asleep, the car can safely stop and activate hazard lights to warn others. "The EX90 is designed to be the safest Volvo car we have ever made," stated Jim Rowan, Volvo's chief executive. "While all our cars are developed to meet our pioneering safety standard, we continue to push the envelope in safety with every new Volvo car. On behalf of everyone at Volvo Cars, I am very pleased to see TIME recognise us as a leader in automotive safety."
Volvo Cars has always prioritised safety, exemplified by their introduction of the modern three-point safety belt in 1959. This invention is estimated to have saved a million lives since its inception. The company continues to innovate with features like the driver understanding system, aiming for zero collisions by understanding driver behaviour.
The EX90 represents a new era for Volvo Cars as they strive for zero collisions. The SUV is designed not only for protection but also for enhancing daily journeys. It will improve over time through real-time data learning and over-the-air updates.
Founded in 1927, Volvo Cars is now a globally recognised brand with sales in over 100 countries. As of December 2023, it employed around 43,400 full-time staff worldwide. The company's headquarters and main functions are based in Gothenburg, Sweden, with production plants across Europe, the US, and China.
In 2023, Volvo Car Group achieved a record core operating profit of SEK 25.6 billion and revenue of SEK 399.3 billion. Global sales reached an unprecedented 708,716 cars that year.
Sustainability Goals
Volvo Cars aims to become a fully electric car manufacturer and reduce its carbon footprint significantly by 2040. Their commitment includes achieving net-zero greenhouse gas emissions within this timeframe.
Volvo Car USA LLC operates from Mahwah, New Jersey and supports retailers across the United States since the 1950s. They also have a manufacturing campus in South Carolina and various offices nationwide.
The recognition from TIME highlights Volvo's ongoing dedication to innovation and safety in automotive design. Their efforts continue to shape safer driving experiences while advancing towards sustainability goals.
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