Volvo Cars Partners With D.S. & Durga To Launch 'SWOODISH', A Scandinavian-Inspired Scent

Published: Friday, June 21, 2024, 21:54 [IST]

Volvo Cars and Brooklyn-based fragrance brand D.S. & Durga have collaborated to introduce a unique, limited-edition scent named SWOODISH. This new fragrance aims to bring the essence of Swedish outdoors into homes worldwide. The name SWOODISH is a playful blend of 'Swedish' and 'Woods', reflecting the calming and grounding elements of Swedish forests.

The scent, which will be available as one of D.S. & Durga’s iconic candles, combines woods and soft orris roots, mimicking the purple tones of late summer sunsets in Sweden. Consumers can purchase the SWOODISH candle starting Thursday, June 20, 2024, at 6:00 pm EST.

Volvo and D.S. & Durga's 'SWOODISH' Scent

D.S. & Durga, founded by husband-and-wife duo David Seth Moltz and Kavi Ahuja Moltz, is renowned for creating unique scents that blend art, music, literature, and history. "The sensory ambiance in our cars draws inspiration from nature and Scandinavian excellence in light," said Lisa Reeves, head of interior design at Volvo Cars.

To develop the SWOODISH scent, Kavi and David visited Gothenburg, Sweden. They immersed themselves in the local culture and design approach focused on minimalism and functionality. "We visited Volvo Cars in Sweden and explored rare vintage vehicles and quaint forests," said David Seth Moltz.

The SWOODISH candle will be available for a limited time in select global markets through dsanddurga.com and VolvoCarSwoodish.com. A portion of the proceeds will be donated to One Tree Planted through the Volvo For Life Fund to support environmental efforts such as planting trees and restoring forests.

In 2023, Volvo Car Group recorded a core operating profit of SEK 25.6 billion. The company’s revenue reached an all-time high of SEK 399.3 billion, with global sales hitting a record 708,716 cars.

Founded in 1927, Volvo Car Corporation is one of the most well-known car brands globally, with sales in over 100 countries. The company is listed on the Nasdaq Stockholm exchange under the ticker "VOLCAR B".

Volvo Cars aims to become a fully electric car maker by 2030 and achieve net-zero greenhouse gas emissions by 2040. As of December 2023, Volvo Cars employed approximately 43,400 full-time employees.

About D.S. & DURGA

D.S. & DURGA was founded by David (D.S.) and Kavi (Durga) Moltz in 2008. Known for their DIY approach in Brooklyn, they create fragrances that tell stories through scent. Each perfume is crafted by David and designed by Kavi.

Their perfumes are made in New York City, formulated in Brooklyn, and bottled in the Bronx. D.S. & DURGA aims to create fragrances that resonate like great music or literature.