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Volvo Reports Robust April Sales In USA And Canada With Electrified Models Gaining Traction
In a notable surge in sales performance, Volvo Car USA and Canada have reported a significant uptick for April 2024, with a total of 11,814 cars sold across both markets. This marks a 12.3 percent increase compared to the same period in the previous year. A key driver behind this growth is the heightened demand for electrified models, which include both fully electric and plug-in hybrid vehicles. These models accounted for a substantial 32.8 percent share of total sales, showcasing an impressive 16.9 percent rise from last year.
In the United States alone, sales reached 10,604 vehicles in April, climbing 10.3 percent over the previous year. This growth was significantly propelled by an 89 percent surge in plug-in hybrid sales. Electrified models made up 31.4 percent of total U.S. sales, marking a 13.2 percent increase. Leading the charge in popularity were the XC60 compact luxury SUV, with 3,261 units sold, followed by the XC90 midsize luxury SUV and the XC40 small luxury SUV, selling 3,062 and 2,426 cars respectively.
Canada witnessed an even more robust growth rate, with sales hitting 1,210 cars — a remarkable 33.7 percent increase over last year. Electrified models stood out significantly, representing 44.3 percent of total sales for April and setting a new company record with a 46.8 percent increase compared to the same period last year.
Michael Cottone, President of Volvo Car USA and Canada, expressed pride in the company's ability to cater to the evolving preferences of luxury car buyers towards sustainable options. "As more luxury car buyers gravitate toward Volvo we are proud to offer them a portfolio of fully electric, plug-in hybrid and mild hybrid options," he stated.
Volvo Car USA, headquartered in Mahwah, New Jersey, continues to support its network of automobile retailers across the United States with a comprehensive range of services including sales, marketing, parts, service, technology, and training. The company's commitment to the U.S. market is further underscored by its manufacturing campus in Ridgeville, SC.
Similarly, Volvo Car Canada Ltd., serving as a subsidiary of Volvo Car Group in Gothenburg, Sweden, supports 37 Volvo automobile retailers across Canada with marketing, sales, parts, service, technology, and training support.
Reflecting on the achievements of 2023, Volvo Car Group reported a record-breaking core operating profit of SEK 25.6 billion and an all-time high revenue of SEK 399.3 billion. Global sales also reached a new milestone with 708,716 cars sold throughout the year.
Founded in 1927, Volvo Cars has established itself as one of the most respected car brands globally. The company's commitment to sustainability is evident in its ambition to become fully electric by 2030 and achieve climate neutrality by 2040.
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