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Volkswagen Virtus Surpasses 50,000 Sales Milestone, Leading India's Premium Sedan Market In 2024
Volkswagen India has achieved a significant milestone with its Virtus model, reaching over 50,000 units sold wholesale in just over 28 months. This achievement has made the Virtus the top-selling premium sedan in India for the calendar year 2024, with sales exceeding 17,000 units to date.
The Virtus has garnered a strong following among Indian consumers, thanks to its impressive performance, advanced features, and high safety standards, further reinforcing its position as the leading premium sedan in the country.
The brand's "India 2.0" models, including the Virtus and Taigun, have collectively surpassed 100,000 domestic sales in the second quarter of this year. Since their introduction, Volkswagen India has consistently invigorated the market with products that set benchmarks, marking over one and a half decades of presence in the country.
By the end of the third quarter of 2024, Volkswagen had crossed 650,000 domestic wholesale milestones in India, with the "India 2.0" models accounting for nearly 18.5% of domestic volumes in just over three years.
Exceptional Performance and Safety Highlighted in 24-Hour Endurance Record
Amidst its growing popularity, the Virtus has been a key player in demonstrating Volkswagen's commitment to high-quality, performance-oriented sedans with cutting-edge safety technology.
Its enduring appeal in the premium sedan category was further enhanced by a national record it set during a 24-Hour Endurance Drive. In this event, the Virtus GT covered an impressive distance of 4,654.48 km, showcasing the model's exceptional durability and performance capabilities.
In response to this milestone, Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, expressed his gratitude towards customers for embracing the Virtus and making it India's preferred premium sedan.
"Ever since its launch, we have sold nearly 60 Virtus sedans every day, and we are glad that Virtus has carved its own cult following, as it continues to sustain the sales momentum, despite headwinds in its segment," said Gupta.
He also highlighted the broader success of Volkswagen, noting the brand's crossing of the 650,000 domestic wholesale milestone and the significant contribution of the India 2.0 models to overall domestic sales.
Expanding the Virtus Line with New Sporty Variants
This month, Volkswagen introduced new variants of the Virtus, the GT Line and the GT Plus Sport, reflecting a sporty aesthetic with a new black themed avatar.
These additions aim to cater to the growing demand for stylish, performance-driven vehicles in the Indian market, enhancing the brand's portfolio and the ownership experience for Volkswagen customers.
Volkswagen Passenger Cars India's dedication to offering vehicles that are safe, durable, and performance-oriented is unwavering. The company also prioritizes exceptional after-sales services to ensure a satisfying ownership experience.
This approach, combined with the introduction of new models like the Virtus GT Line and GT Plus Sport, underscores Volkswagen's long-standing commitment to meeting the diverse needs and preferences of Indian consumers.
Volkswagen India's Virtus has firmly established itself as the leading premium sedan in the market, thanks to its impressive sales achievements and the strong reception from Indian customers. The brand's continuous innovation, along with its focus on safety, performance, and after-sales service, positions Volkswagen as a key player in India's competitive automotive industry.
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