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Vineyard Vines Teams Up With Jeep For Adventure-Inspired Capsule Collection
The lifestyle apparel brand vineyard vines, known for its iconic smiling pink whale logo and casual clothing, is excited to announce its first collaboration with Jeep. This July, as vineyard vines celebrates its 26th anniversary and Jeep marks its 83rd, the two brands will unveil an exclusive capsule collection that highlights their shared love for adventure and the outdoors.
Fans can expect stylish and comfortable hats, sweatshirts, shirts, and shorts for both men and women. The limited-edition vineyard vines X Jeep collection features apparel in soft fabrics and colours reminiscent of a beach sunset, perfect for summer adventures. The collection will be available online at vineyardvines.com and in select stores.
To commemorate this collaboration, a custom vineyard vines Jeep Gladiator will embark on a promotional road trip. This tour will stop at select locations to showcase the collection, host exclusive events, and promote the custom Jeep vehicle X vineyard vines enter-to-win sweepstakes. The sweepstakes offers fans a chance to win a custom vineyard vines Jeep Gladiator among other prizes.
The collaboration pays homage to the early days of vineyard vines when co-founders Shep and Ian Murray travelled across New England selling ties out of their own Jeep Wrangler. "In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard," said Shep Murray, co-founder of vineyard vines.
"We have been chasing our dream of vineyard vines in a Jeep since we were able to drive," added Ian Murray. "There's no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today's Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream! It's come full circle and we are so happy to be able to share our love of Jeep by giving away a custom vineyard vines Gladiator Rubicon that we specced out specifically to embody the EDSFTG life."
Kim Adams House, head of licensing, merchandising and multicultural marketing at Stellantis, commented on the collaboration: "The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts, as well as fans and followers." She added that this special collaboration creates an authentic bridge between both brands' communities.
Vineyard Vines Background
Vineyard Vines was founded in 1998 on Martha's Vineyard by brothers Shep and Ian Murray after they left corporate America to start making ties that represented the Good Life. Besides their signature neckwear, vineyard vines offers various clothing and accessories for men, women, and children. Their products are sold in over 600 specialty and department stores worldwide.
The company also operates over 100 freestanding stores and sells through seasonal catalogues at 1.800.892.4982 or online at vineyardvines.com.
Jeep Brand Heritage
The Jeep brand has more than 80 years of legendary heritage. It delivers off-road capability, interior refinement, high-tech features, and versatility for extraordinary journeys. The brand invites people to live life fully by offering vehicles that provide safety and security for any journey with confidence.
Jeep Wave is a premium owner loyalty program available to all Jeep 4x4 lineup owners. It includes benefits like dedicated 24/7 support. By 2025, all Jeep vehicles in North America will offer an electrified variant as part of their global electrification initiative transforming 4xe into the new 4x4.
For more information on the vineyard vines X Jeep Collection or details about the road tour and giveaway, visit vineyardvines.com or follow them on social media using #VVJeepGiveaway.
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