Urban Automotive To Showcase Redefined Range Rover Sport At Goodwood Festival 2024
Urban Automotive is set to unveil an exclusive vehicle line-up at the Goodwood Festival of Speed, featuring the global debut of its redefined Range Rover Sport Widetrack styling package. This bespoke luxury vehicle modifier will also present its latest Range Rover L460, Land Rover Defender 110, and Lamborghini Urus demo vehicles. The event runs from Thursday, 11th July to Sunday, 14th July 2024.
Urban Automotive's new Range Rover Sport package will be available in two distinct styles: the Urban ‘Widetrack’ and ‘Narrowbody’ range. The Narrowbody design offers a subtle OEM+ image with full replacement carbon fibre bumpers and side skirts. The Widetrack specification features aggressive wide-body enhancements for a bold appearance while maintaining tasteful distinction and quality.
The reimagined Range Rover Sport package showcases Urban Automotive’s expertise in carbon fibre. It includes two body kits and aggressive styling touches that enhance the presence of this luxury SUV. Simon Dearn, founder of Urban Automotive, leads the in-house design team behind this project.
The Range Rover Sport demo vehicle will feature custom Lamborghini Grigio Telesto paintwork, 24’’ Urban Vossen alloy wheels, and a Recaro interior. Hand-built in the UK, it will be revealed for the first time at Goodwood. This model exemplifies Urban Automotive’s commitment to quality and bespoke design.
Alongside the Range Rovers, visitors can see Urban Automotive’s Widetrack Land Rover Defender 110 V8 with Verde Ermes paintwork and a custom tan leather interior with carbon-backed Recaros. A Lamborghini Urus in Midnight Green with a full carbon fibre body kit and Urban Vossen UV-6 alloys will also be showcased.
The L460 Range Rover inspired by Kim Kardashian's recent project will be on display as well. Delivered to Los Angeles last month, it features a distinctive satin silver colour change to match Kim’s specification and marks the public debut of the new flat-face Urban Vossen UV-8 alloys.
Partnerships Highlighted
This year’s stand will also highlight partnerships with Milltek Sport and Vossen Wheels. Clients can now specify an upgraded Milltek exhaust system as part of their modification package. This collaboration ensures that vehicles have exhaust sounds and designs that match their visual enhancements.
Urban Automotive has collaborated with Vossen Wheels on the 'Urban x Vossen' forged alloy wheels range. These wheels are offered across all vehicle applications catered for by Urban Automotive, enhancing both style and performance.
"Goodwood Festival of Speed is a legendary event and an unmissable one for us after such an incredible start to 2024," said Simon Dearn. "Our new Range Rover Sport design programme has been a true labour of love for the team and I’m very proud of what we’ve achieved."
Dearn added, "I’m looking forward to seeing how we can individualise it further for clients looking for a truly bespoke custom vehicle build. It’s also a pleasure to showcase our latest products at the Festival alongside our valued partners Milltek Sport and Vossen Wheels."
Urban Automotive was established in 2014 as an independent vehicle modifier aiming to provide ‘OEM Plus’ design and bespoke vehicle modification services. Based in Milton Keynes, it has become one of the UK’s leading manufacturers of carbon fibre styling kits for premium models.
For more information on Urban Automotive, visit www.urban-automotive.co.uk or call 01908 978978.


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