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Toyota Expands Participation With Fourteen Team Members In The 2024 Rebelle Rally
Toyota Motor North America has revealed the names of 14 team members who will take part in the 2024 Rebelle Rally. This event is the longest competitive off-road navigation rally in the U.S. exclusively for women. Toyota's involvement has expanded to seven teams, including an entry in the X-Cross class with a RAV4 for the first time.
The Rebelle Rally offers a unique opportunity for Toyota team members to enhance their skills. Participants gain practical experience with Toyota vehicles in recreational settings, improving problem-solving, time management, and communication skills that are beneficial in their daily roles. The vehicles used by Toyota teams represent a variety of grades from its popular off-road models.
This year's participants come from diverse professional backgrounds and skill sets. The competition spans over 1,500 miles across California and Nevada deserts from October 10 to 19, 2024. Competitors rely on maps and compasses without GPS or internet devices, focusing on planning, problem-solving, time management, and teamwork to complete the course.
Before the rally, participants undergo training through Rebelle U, which offers courses in driving, navigation, and other supporting education. This preparation equips them for both adventure and competition. Kristen Tabar, group vice president at Toyota Motor North America, stated: "The Rebelle Rally is not just an adventure; it’s a transformative journey where Toyota team members embrace collaboration, perseverance and innovation."
Beyond competing in the X-Cross class for the first time, six other teams will participate in the 4×4 class. This experience aligns with Toyota's philosophy of continuous improvement by fostering teamwork and ensuring vehicles meet diverse customer needs.
Live Webcast Sponsorship
Toyota returns as the presenting sponsor of the Rebelle Rally’s Live Webcast for a third consecutive year. The webcast will stream throughout the competition with live updates, participant interviews, and insights from checkpoints. Fans worldwide can join this thrilling journey by tuning into http://www.rebellerally.com/live to witness these remarkable women navigate challenging desert terrain.
Toyota has been part of U.S. culture for over 65 years and is committed to sustainable mobility through its brands and dealerships. Employing over 49,000 people in the U.S., Toyota has produced more than 34 million cars at nine manufacturing plants. By 2025, its tenth plant in North Carolina will begin producing automotive batteries for electrified vehicles.
Toyota leads with more electrified vehicle options than any other automaker. Through its Driving Possibilities initiative, it supports innovative educational programs within underserved communities near its U.S. sites.
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