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Toyota Spreads Holiday Cheer Through Heartwarming Ads On NBC And Telemundo This Season
During NBCUniversal's holiday specials, Toyota launched its festive ads, "Real Reward" and "Naughty List." These aired on NBC's "Christmas in Rockefeller Center" and Telemundo's "Navidades en Rockefeller," respectively. The ads focus on themes of kindness and family connections, aligning with the spirit of the season.
"Real Reward" narrates a touching story of a couple who find a lost dog while shopping. They spot the dog again while driving their 2025 Tacoma and return it to its family. The grateful family offers a reward, but the couple declines, valuing the reunion as their true reward. This ad was crafted by Saatchi & Saatchi and directed by Dorian & Daniel.
In contrast, "Naughty List," created by Conill and directed by Fredrik Bond, showcases a playful father-son duo in a 2024 Tundra. The boy tries to stay off Santa’s naughty list during their adventures around town. This bilingual ad debuted on Telemundo's Spanish broadcast of the tree lighting ceremony.
This holiday season, Toyota collaborates with Best Friends Animal Society to support shelter animals across the U.S. Their donation aids in finding homes for dogs and cats nationwide through Best Friends' network of partners. Viewers are encouraged to learn more about adoption or fostering at bestfriends.org.
The campaign aims to spread joy through acts of kindness, as highlighted by Mike Tripp, group vice president at Toyota Marketing. He expressed hope that families would feel the holiday spirit through shared moments of connection.
Broadcasting Schedule for Festive Ads
Following its premiere on NBC's special, "Real Reward" will air on shows like "TODAY" and during sports events throughout December. It will also feature on networks like Freeform and Hallmark. Meanwhile, "Naughty List" will appear on Telemundo’s morning show "Hoy Día" before expanding to other networks from December 10-24.
The Hispanic TV coverage includes channels such as Univision and Discovery en Español. Digital sponsorships involve platforms like Hulu and YouTube, enhancing reach across various media outlets.
Toyota's Commitment to Sustainable Mobility
Toyota has been part of North America's cultural landscape for over 65 years, focusing on sustainable mobility through its brands Toyota and Lexus. With more than 63,000 employees in North America, they have produced nearly 47 million vehicles across 12 plants. By 2025, their new plant in North Carolina will produce automotive batteries for electrified vehicles.
Currently offering 30 electrified vehicle options, Toyota leads in this sector among automakers. For further details about Toyota’s initiatives and products, visit their newsroom online.
About Best Friends Animal Society
Founded in 1984, Best Friends Animal Society is dedicated to ending animal euthanasia in U.S. shelters by 2025. They have significantly reduced annual shelter deaths from 17 million to 415,000 last year through collaborative efforts with over 5,000 partners nationwide.
The organisation operates lifesaving programs and runs the largest no-kill animal sanctuary in the country. More information about their mission can be found at bestfriends.org.
NBCUniversal's Media Influence
NBCUniversal is a major player in global media and entertainment, producing content across film, television, and streaming platforms like Peacock. They own renowned brands such as NBC News and Telemundo while operating theme parks worldwide under Universal Destinations & Experiences.
A subsidiary of Comcast Corporation, NBCUniversal continues to deliver premier entertainment experiences globally. Visit nbcuniversal.com for more insights into their operations.
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