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Toyota And EspnW Celebrate 2024 Everyday Heroes At Women + Sports Summit In Ojai, California
The espnW: Women + Sports Summit recently celebrated the ninth class of Toyota Everyday Heroes in Ojai, California. This initiative acknowledges individuals who positively impact women and girls through sports in their communities. Honorees received $15,000 grants and were recognised by Team Toyota Athlete Alise Willoughby and ESPN's Julie Foudy. Toyota has supported this summit for 12 years.
During the three-day summit, attendees explored the 2024 Land Cruiser and the first-ever 2025 Toyota Crown Signia. Toyota also supported daily recap videos titled "The Summit in 60 Seconds," shared throughout the event and on espnW's social media platforms. Angie White from Toyota Motor North America expressed pride in honouring Morgan Crawford and Tam and Brett Donelson as the 2024 Everyday Heroes.
Morgan Crawford, founder of The Moxie League in Mobile, Alabama, empowers young girls through basketball mentoring. Her organisation combines athletic competition with career mentoring to foster confidence and leadership. The Moxie League offers a supportive environment where girls can develop essential life skills while focusing on physical, mental, and emotional well-being.
Tam and Brett Donelson established The Cycle Effect in Eagle, Colorado, to empower young women through mountain biking. Their nonprofit provides underserved girls with bikes, gear, transportation, bilingual coaching, and low-cost programming. By eliminating barriers to entry, they foster resilience and confidence among participants.
To qualify for a Toyota Everyday Heroes grant, organisations must have been active for at least two years. They should create sports opportunities for women and girls locally while achieving measurable impacts. Past honorees include Mechelle Lewis Freeman (TrackGirlz) in 2023 and Liz Ferro (Girls With Sole) in 2022.
The Cycle Effect focuses on equity by serving female-identifying and non-binary participants from diverse backgrounds. Their efforts have introduced many girls to mountain biking while helping them overcome personal challenges. Brett and Tam's dedication has made a significant difference in their community.
Toyota's Commitment to Community
Toyota has been part of the U.S. cultural landscape for over 65 years. The company is committed to sustainable mobility through its Toyota and Lexus brands. With nearly 48,000 employees in the U.S., Toyota has produced over 34 million vehicles at its manufacturing plants.
In North Carolina, Toyota will begin producing automotive batteries for electrified vehicles by 2025. Currently offering 30 electrified vehicle options, Toyota leads in this sector. Through its Driving Possibilities initiative, the company supports educational programs in underserved communities near its U.S. sites.
About espnW
espnW is a global brand dedicated to inspiring women through sports across multiple platforms since July 2010. It provides access to female athletes' stories while highlighting significant sports events and trends that matter most to women worldwide.
The brand's content spans digital media, television, radio, films, events, educational platforms, and social media channels. espnW captures the intersection of sports and culture with a unique perspective on stories important to women athletes globally.
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