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Toyota Teams Up With Global Creators To Spotlight Para-Athletes' Endeavors
Toyota Motor Corporation (Toyota) is introducing the GTTA DIRECTORSCUT, a new video series that highlights the efforts of para-athletes globally. This initiative is part of Toyota's ongoing support for athletes overcoming various challenges. The project follows the initial Yaris series launched in August 2023.
In this series, 14 unique creators will produce videos showcasing para-athletes and their support teams as they engage in daily training and face new challenges. These videos will be released worldwide on the project's website and Toyota's official social media channels.
The Global Team Toyota Athletes (GTTAs) include both Toyota employee athletes and competitors from various countries who embody Toyota’s values such as challenge, continuous improvement, sincerity, teamwork, humility, gratitude, accountability, and honesty.
Participating athletes in this project include Andrew Kurka (USA) in alpine skiing, Angel Camacho (Mexico) in swimming, Danelle Umstead (USA) in alpine skiing, Diego López Díaz (Mexico) in swimming, Evan Strong (USA) in snowboarding, Ezra Frech (USA) in athletics, Jarryd Wallace (USA) in athletics, Jessica Long (USA) in swimming, Keely Shaw (Canada) in cycling, Luis Jabdiel Perez (Puerto Rico) in judo, Melissa Stockwell (USA) in triathlon, Marissa Papaconstantinou (Canada) in athletics, Oksana Masters (USA) in cycling, Pilar Jauregui Cancino (Peru) in badminton, Ryley Batt (Australia) in wheelchair rugby, Steve Serio (USA) in wheelchair basketball.
The creators involved come from diverse backgrounds and express their unique characteristics through their work. Notable contributors include Champ Panupong Techawongthawon and Lucid Monday(Biibocc). Additional creators will be announced as the project progresses.
Toyota continues to develop new co-creation projects that combine company assets like the Yaris series and GTTAs with the talents of global creators. This collaborative platform allows Toyota to connect openly with creators worldwide.
Toyota's Commitment to Mobility
Toyota has been part of North America's cultural fabric for over 65 years. The company is committed to advancing sustainable mobility through its Toyota and Lexus brands and more than 1,800 dealerships. Toyota employs over 63,000 people across North America who have contributed to designing and assembling nearly 47 million vehicles at its 12 manufacturing plants.
By 2025, Toyota’s 13th plant in North Carolina will begin manufacturing automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.
For more information about Toyota's initiatives and projects like GTTA DIRECTORSCUT or to learn more about Global Team Toyota Athletes visit their respective websites: TOYOTA DIRECTORSCUT Project and Global TEAM TOYOTA ATHLETES.
This initiative underscores Toyota's dedication to supporting athletes who strive to overcome barriers while promoting creativity through collaboration with global creators.
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