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TATA.ev Announces Major Price Cuts On EVs For Festival Of Cars Celebration
TATA.ev, a leader in India's electric vehicle sector, has introduced unprecedented prices on its popular models, including the Tiago.ev, Punch.ev, and Nexon.ev. This initiative is part of their 'Festival of Cars' celebration aimed at making electric vehicles more affordable for mainstream consumers. The Nexon.ev sees a price cut of up to ₹ 3 lakh, while the Punch.ev's price is reduced by up to ₹ 1.20 lakh.
Customers can also benefit from six months of free charging at over 5,500 Tata Power charging stations nationwide. This offer makes both city and long-distance travel more convenient and cost-effective. The special pricing is available only until 31st October 2024, making it an opportune time for buyers to purchase their preferred EVs.
Focus on Accessibility
TATA.ev has been leveraging localization and technological advancements to offer competitive pricing. The recent launch of Curvv.ev achieved price parity with internal combustion engine (ICE) models. With this festive offer, the Nexon.ev's price now matches that of ICE models for a limited period. Similarly, the Tiago.ev and Punch.ev are now priced closer to their ICE counterparts.
Mr. Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., stated, "Our singular purpose at TATA.ev is to mainstream EVs by breaking barriers and making EVs more accessible to regular car buyers. With these special, limited period prices, we are breaking the high acquisition cost barrier for EVs and bringing EV prices closer to similar petrol and/or diesel-powered vehicles."
Additional Benefits
Beyond attractive pricing, customers will enjoy low running costs, quiet drives, and features typically found in higher segments. The complimentary public charging at Tata Power stations further enhances the appeal of owning an EV from TATA.ev.
The new entry prices under this limited period offer are as follows:
| Car/SUV | New Entry Price (₹) | Price Reduction (₹) |
|---|---|---|
| Tiago.ev | 7,99,000* | 40,000 |
| Punch.ev | 9,99,000 | 1,20,000 |
The company encourages customers to visit their nearest Tata Motors and TATA.ev showrooms to take advantage of these offers. This initiative not only makes EVs more accessible but also promotes sustainable transportation solutions.
This festive season presents an excellent opportunity for consumers to embrace electric mobility with TATA.ev's attractive offers and benefits.
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