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Subaru Voted Number One Manufacturer In 2024 Auto Express Driver Power Survey
Subaru has emerged as the top manufacturer in the 2024 Auto Express Driver Power customer satisfaction survey. The Japanese automaker secured first place in five categories and ranked second for value for money, achieving an overall rating of 90.66% based on customer feedback.
The Auto Express Driver Power Survey is a comprehensive study that relies solely on customer responses. Thousands of car owners participated, providing insights into various aspects such as practicality, safety, reliability, and quality. This data was then used to generate an overall score for each manufacturer.
Paul Barker, Editor of Auto Express, commented on Subaru's performance: "Subaru may not be the most high-profile of brands, but owners have made it clear they’re delighted with their car’s practicality, safety, reliability and quality, among other key attributes."
Subaru has built a strong reputation for producing safe, durable, and enjoyable vehicles with excellent off-road capabilities. The brand primarily serves customers in rural areas across the UK, where its cars are particularly well-suited.
Auto Express highlighted this unique appeal by stating: "There’s clearly something special about a brand that provides such exceptional levels of satisfaction to its target audience."
Leadership Remarks
Lorraine Bishton, Managing Director at Subaru (UK & Ireland), expressed her delight at the survey results: "We are extremely pleased to see Subaru ranked top of the prestigious Auto Express Driver Power customer satisfaction survey this year. It is a testament to the brand, our professional dealer partners across the UK and the loyal Subaru customer base, that the owners and drivers felt strongly enough to rank us so highly."
Bishton further emphasized Subaru's commitment to quality: "Producing great value All-Wheel-Drive vehicles that are safe and reliable are not just statements used in our marketing; they are pillars that the Subaru brand lives by."
About Subaru
Every Subaru vehicle is designed with people in mind. The range includes models like the Forester e-BOXER, Outback, Crosstrek, and the all-electric Solterra. Each model offers advanced safety features as standard and showcases outstanding capabilities both on and off-road.
Since 1954, Subaru has been dedicated to engineering excellence. Whether it's for everyday use or challenging adventures like hiking trips or school runs, every Subaru vehicle embodies capability, safety, and reliability.
The recognition from Auto Express underscores Subaru's commitment to delivering high-quality vehicles that meet customer needs effectively.
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