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Subaru Achieves Top Ranking In 2024 American Customer Satisfaction Index Survey
Subaru of America, Inc. has been ranked first in the American Customer Satisfaction Index (ACSI) Automobile Study 2024, achieving an ACSI score of 83. This score ties Subaru with another automaker in the mass-market segment and two others in the luxury segment. The ACSI study evaluates customer opinions on their vehicles, with results reported on a 100-point scale.
Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., expressed pride in the recognition: "Being recognized by Subaru customers for our commitment to safety, reliability, and longevity is an accomplishment we take to heart. This acknowledgment from ACSI is a reminder that our efforts to be More Than a Car Company® are of the utmost importance to Subaru and our retailers. We pride ourselves on consistency and quality, and we are thrilled to see the results as customers continue to choose Subaru time and time again."
In the 2023-2024 ACSI Automobile Study for mass-market vehicles, Subaru secured several top positions. These include being named the #1 Brand for Vehicle Safety for five consecutive years and #1 Brand for Product Quality for four years in a row. Additionally, Subaru was rated as the #1 Brand for Overall Product and Service Quality and Perceived Value for two consecutive years.
Subaru also led both mass-market and luxury segments in categories such as vehicle safety, dependability, driving performance, perceived value, product quality, service quality, overall product and service quality, likelihood to recommend, and customer expectations. The brand tied with another automaker in comfort and warranty categories across both segments.
The American Customer Satisfaction Index (ACSI) was developed in 1994 at the University of Michigan. It is the only national cross-industry measure of customer satisfaction in the United States. The index tracks around 400 companies across 40 consumer industries within 10 economic sectors annually. The ACSI Automobile Study 2024 is based on 12,173 completed surveys from randomly selected customers contacted via email between July 2023 and June 2024.
The ACSI scores are reported on a scale from 0 to 100 based on data from approximately 200,000 responses each year. For more details about ACSI and its automobile rankings, visit www.theacsi.org.
About Subaru of America
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., SOA markets and distributes Subaru vehicles through about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants like Subaru of Indiana Automotive, Inc., which is recognised as a backyard wildlife habitat by the National Wildlife Federation.
The company operates under the Subaru Love Promise vision to show love and respect to everyone while supporting communities nationwide. Over the past two decades, SOA and its foundation have donated over $320 million to various causes important to the Subaru family. Employees have also contributed more than 100,000 volunteer hours.
Subaru's dedication extends beyond being just a car company; it aims to make a positive impact on society. For additional information about Subaru of America or its initiatives, visit media.subaru.com or follow them on social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
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