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Subaru Partners With The Leukemia & Lymphoma Society For Ninth Year Supporting Patients Facing Cancer
Subaru of America, Inc. has announced its continued partnership with The Leukemia & Lymphoma Society (LLS) for the ninth consecutive year during Subaru Loves to Care® month in June. This collaboration underscores Subaru's dedication to supporting blood cancer patients and their families. By the end of 2024, Subaru and its retailers will have aided nearly 350,000 cancer patients nationwide through funding, blanket donations, and messages of hope.
Subaru is the largest automotive donor to LLS. During Subaru Loves to Care month from June 1 to 30, 2024, Subaru will match donations made through LLS.org up to $100,000. More than 600 Subaru retailers will participate in delivering blankets and handwritten messages of hope to cancer patients in local hospitals across the United States. Additionally, over 400 retailers will provide curated patient care kits alongside their blanket deliveries.
Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., stated: "During Subaru Loves to Care month, we take to heart the difference that a personalized show of support can make for those facing cancer. We are grateful to continue our partnership with The Leukemia & Lymphoma Society, working with our retailers to provide warmth, love, and relief to so many courageous patients."
Retailers are also contributing to The Leukemia & Lymphoma Society’s Urgent Need Pediatric, Adolescent and Young Adult Fund. This fund assists young blood cancer patients and their families with non-medical related expenses such as groceries, transportation, and household utilities.
E. Anders Kolb, M.D., President and CEO of The Leukemia & Lymphoma Society, commented: "As a pediatric hematologist oncologist, I’ve seen firsthand the joy that unexpected gifts bring to cancer patients, especially kids going through treatment. We are so grateful to our long-standing partner Subaru and its retailers for their generous contributions and blanket deliveries."
Individuals interested in writing messages of hope for patients can visit their local Subaru retailer. For more information on Subaru Loves to Care, visit subaru.com/care and follow #SubaruLovestoCare on social media.
About Subaru of America
Subaru of America, Inc. (SOA) is a subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., SOA markets and distributes Subaru vehicles through a network of over 630 retailers across the United States. All Subaru products are manufactured in zero-landfill plants. SOA is guided by the Subaru Love Promise, which aims to show love and respect to everyone while supporting communities nationwide.
Over the past two decades, SOA and the SOA Foundation have donated more than $300 million to various causes. Employees have logged nearly 88,000 volunteer hours. For additional information visit media.subaru.com.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is a global leader in the fight against blood cancer. Founded in 1949 and headquartered in Rye Brook, NY, LLS funds lifesaving research worldwide and provides free information and support services. For more details, visit www.LLS.org or contact their Information Resource Center at (800) 955-4572.
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