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Subaru Of America Reports Slight Increase In September 2024 Vehicle Sales Results
Subaru of America, Inc. (SOA) announced that it sold 56,414 vehicles in September 2024, marking a slight increase of 0.1% compared to the same month in 2023 when sales were 56,355. Year-to-date sales reached 493,612 units, reflecting a growth of 5.6% over the same period last year.
The Crosstrek model achieved its highest-ever September sales with 16,633 units sold, surpassing the previous record of 16,092 set in September 2022. This represents a significant increase of 24.7% compared to September 2023. The Outback followed as the second-best-selling model with 13,991 vehicles sold.
Jeff Walters, President and Chief Operating Officer of Subaru of America, Inc., stated: "Subaru’s retailers made a momentous push for a successful end of the summer sales season, and we are confident that they will continue to raise the bar. For those retailers impacted by recent storms in the Southeast, we are committed to supporting both them and our customers in their recovery efforts."
The demand for Forester remained strong with sales reaching 13,111 units as production ramps up to full capacity. The Ascent saw a notable increase in monthly sales by 26.3%, while BRZ sales rose by 7.8%. However, some models like Impreza and Legacy experienced declines in their monthly performance.
{TABLE_X}Troy Poston, Senior Vice President of Sales at Subaru of America, Inc., commented: "With Crosstrek’s popularity steadily growing and Outback seeing continued success, both carlines closed out the month with very strong results, connecting with both first-time and returning Subaru owners. As retailers support their local animal shelters during Subaru Loves Pets® this month, customers may even find a new road trip companion while visiting the showroom or service center."
Company Overview
Subaru of America is an indirect wholly owned subsidiary of Japan's Subaru Corporation. Based in Camden, N.J., it distributes Subaru vehicles and parts through about 640 U.S. retailers. All products are made in zero-landfill plants like Subaru of Indiana Automotive.
The company follows the Subaru Love Promise vision to show love and respect to everyone while supporting communities nationwide. Over two decades, SOA and its foundation have donated over $320 million to causes important to them and logged more than 100,000 volunteer hours.
Subaru remains committed to being More Than a Car Company® by striving to make a positive impact on society.
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