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Subaru Of America Achieves Record Sales In November 2024 With Significant Growth
Subaru of America, Inc. (SOA) reported a notable increase in vehicle sales for November 2024, with a total of 57,690 units sold. This marks an 8.2% rise compared to the same month in 2023, when 53,327 vehicles were sold. Year-to-date sales also showed growth, reaching 605,854 units, which is a 5.5% increase from the previous year.
The Crosstrek achieved its highest November sales ever, with 16,948 vehicles sold. This represents a 13% increase compared to November 2023 and marks the fifth consecutive month it has led in sales volume. The Solterra also experienced significant growth, achieving its best November performance with a 13% increase over the previous year.
Forester was the second-best-selling model in November with 14,843 units sold. Meanwhile, Outback sales rose to 14,004 vehicles. These figures highlight Subaru's strong performance across multiple carlines during this period.
Troy Poston, Senior Vice President of Sales at SOA, expressed pride in achieving their best November ever. He emphasised the company's focus on quality, safety, and reliability to meet customer needs during the holiday season. "Our vehicle lineup comfortably fits the needs of more and more drivers," he stated.
Jeff Walters, President and COO of SOA, highlighted the importance of retailer efforts during this time of year. He noted that Subaru is recognised for its driving experience and handling. "This demonstrates our commitment to building great cars while supporting our customers," Walters said.
Sales Performance Across Carlines
The table below provides detailed sales data for various Subaru models in November:
{TABLE_X}The Ascent saw a modest increase of 7.1% in monthly sales compared to last year but experienced a decline in year-to-date figures by 7.1%. The BRZ showed a strong monthly growth of 21.7%, although its yearly performance decreased by 23.2%. The WRX also had a significant monthly increase of 23.2%, despite a yearly drop of 27.9%.
Subaru's Environmental Commitment
Subaru of America operates as an indirect subsidiary of Subaru Corporation from Japan and is headquartered in Camden, N.J. The company distributes vehicles through around 640 retailers across the U.S., ensuring all products are manufactured in zero-landfill plants.
The Subaru Love Promise guides SOA's operations by promoting love and respect for communities and customers nationwide. Over two decades, SOA has donated over $320 million to various causes and logged more than 100,000 volunteer hours through its employees.
Subaru remains committed to being More Than a Car Company® by striving to make positive contributions globally.
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