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Stellantis North America Appoints Rajoielle Register As Senior Vice President Of Marketing
June 3, 2024, Auburn Hills, Mich. - Stellantis North America has announced the appointment of Rajoielle (Raj) Register as senior vice president, regional marketing, effective immediately. Register will oversee the company's North American marketing, media, and analytics efforts for its renowned brand portfolio, including Alfa Romeo, Chrysler, Dodge, FIAT, JeepĀ®, and Ram.
As part of a departmental restructure aligned with Register's new role, Stellantis has decided to integrate marketing, social and digital media, website management, analytics, and paid media operations. This consolidation aims to centralize decision-making and support a results-driven culture.
"Raj joins us at an important time in our transformation, especially as we introduce a range of electric vehicles to the U.S. market," said Carlos Zarlenga, CEO of Stellantis North America. "Her marketing experience in a dynamic global organization and her roles supporting the shift to electrification will enable her to create strategies that highlight the strength of our brands and products."
Register comes to Stellantis from Sysco Corporation, where she served as vice president and chief marketing officer. Before Sysco, she held various roles at Ford Motor Company with increasing responsibility. Her positions included head of U.S. battery electric vehicle marketing, head of global brand and experiences, and roles in product development, sales, service, and engineering.
Stellantis (NYSE: STLA) is one of the world's leading automakers, aiming to provide clean, safe, and affordable mobility for all. In North America, it is best known for producing and selling vehicles under iconic brands such as JeepĀ®, Chrysler, Dodge//SRT, Ram, Alfa Romeo, and Fiat.
The company is executing its Dare Forward 2030 strategic plan to achieve the ambitious target of becoming a carbon net-zero mobility tech company by 2038. This plan aims to create added value for all stakeholders while advancing towards sustainable mobility solutions.
| Platform | Link |
|---|---|
| Company blog | http://blog.stellantisnorthamerica.com |
| Media website | http://media.stellantisnorthamerica.com |
| Company website | www.stellantis.com |
| https://www.linkedin.com/company/Stellantis | |
| https://www.facebook.com/StellantisNA | |
| https://www.instagram.com/stellantisna | |
| @StellantisNA | |
| YouTube | http://youtube.com/StellantisNA |
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