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Volkswagen Struggles Alongside Skoda In July 2024 Sales
Car sales in July 2024 were generally low, with most automakers experiencing a year-on-year (YoY) decline. Only Mahindra, Toyota, and Kia managed to avoid this trend. The upcoming festive season, starting with Onam in Kerala, is expected to boost showroom visits and sales.
Skoda's sales figures for July 2024 showed a significant drop. The company sold 2,103 units, marking a 50% YoY decrease from the 4,207 units sold in July 2023. Month-on-month (MoM) sales also fell by 18%, down from 2,566 units in June 2024. Skoda is testing a new sub-4-meter SUV set to debut in early 2025, with the official name likely to be announced on August.
Skoda Sales Breakdown
The Kushaq was Skoda's best-selling model in July 2024 but still saw a decline. It sold 1,070 units, a drop of 55% YoY from the 2,394 units sold in July 2023 and an 11% MoM decrease from June's 1,198 units. The Slavia also faced lower sales, with only 793 units sold—a decline of 52% YoY and 36% MoM.
In contrast to other models, the Skoda Kodiaq experienced positive growth. It sold 240 units in July 2024, up by 51% YoY from the previous year's figure of 159 units. MoM sales also improved significantly by 75%, rising from just 137 units in June 2024. However, the Skoda Superb recorded no sales last month after selling just one unit in June.
Volkswagen Sales Performance
Volkswagen's overall sales performance was also lacklustre in July. The company sold a total of 3,407 units last month, an 11% YoY decline from the previous year's figure of 3,814 units. However, there was a slight MoM improvement of about 5%, up from June's total of 3,260 units.
The Taigun remained Volkswagen’s top seller despite an overall decline. It sold 1,584 units last month—a decrease of 18% YoY from the previous year's figure of 1,908 units but a slight MoM increase of about 3%. The Virtus showed both YoY and MoM growth by selling 1,766 units compared to its previous figures.
Combined Skoda-VW Sales
The combined sales for Skoda and Volkswagen vehicles in India saw a notable decline in July. Total sales dropped by over 31%, with only 5,510 units sold compared to the previous year's figure of over 8,000 units. This marked a reduction of more than 2,500 units.
Among Volkswagen models, the Virtus was the only one to record positive growth last month. It sold slightly more than its previous year’s figure at around 1,766 units. Meanwhile, the Taigun experienced an almost 18 percent drop compared to its earlier numbers.
The Skoda Kushaq faced the steepest decline among all models. Its sales plummeted by over 55 percent YoY to just over 1,070 units compared to nearly 2,400 units last year. Similarly disappointing was the performance of the Skoda Slavia which saw its numbers fall sharply by 52 percent.
On a brighter note for Skoda was their Kodiaq model which bucked the trend with substantial growth figures showing nearly 51 percent increase YoY selling 240 units up from 159 units previously recorded.
The Volkswagen Tiguan had one of its worst months with only 77 units sold representing more than 54 percent drop YoY reducing its market share significantly within Skoda-VW lineup while Skoda Superb recorded 0 sales during this period indicating further challenges ahead for these brands amidst competitive market conditions.
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