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Škoda Auto Backs Tour De France Femmes For Third Year With Eco-Friendly Fleet
Škoda Auto is the official main partner of the Tour de France Femmes avec Zwift for the third consecutive year. From 12 to 18 August, 154 riders from 22 teams will embark on a 950 km route across eight stages through the Netherlands, Belgium and France. Škoda Auto is providing the organisers with 70 electric and plug-in hybrid Škoda cars.
This year, a peloton of 154 riders from 22 teams will tackle the 950-kilometre route through the Netherlands, Belgium, and France. Due to the Olympic Games in Paris, the Grand Départ will take place in Rotterdam. The most significant sporting challenge awaits the athletes on the eighth and final stage from Le Grand-Bornand to Alpe d'Huez. Here, on the Col du Glandon, the riders will reach the highest point of the route at 1,924 metres and conquer a total of 3,900 metres of elevation gain.
Škoda Auto is providing the organisers with 70 electric and plug-in hybrid Škoda vehicles. The Director of the Tour de France Femmes avec Zwift, Marion Rousse, will use the fully-electric Škoda Enyaq as a Red Car, overseeing the action on the track from the specially equipped command centre. By offering a choice of vehicles to the race organisers, the Czech car manufacturer contributes to enhancing the sustainability of the fleet and ultimately the race itself.
The Škoda brand will also be present in other ways: As in previous years, the car manufacturer is sponsoring the green jersey for the leader of the points classification, and the winner will receive a green crystal glass trophy created by Škoda Design.
Fans can stay up-to-date with the latest news from the peloton and behind-the-scenes insights on WeLoveCycling social media channels. Polish rider Katarzyna ‘Kasia’ Niewiadoma will be sharing updates and insights from her perspective during this year's race.
On WeLoveCycling.com, fans can participate in weekly contests to win exciting prizes such as an electric bike, a GPS bike computer, and original Škoda green jerseys.
Škoda's Long-standing Support for Cycling
Martin Jahn, Škoda Auto Board Member for Sales and Marketing says: "As a long-standing supporter of cycling, we are proud to be the official main partner of Tour de France Femmes avec Zwift for three years in a row. With our ongoing commitment to women’s cycling, we aim to further strengthen this wonderful event's impact and reach. We look forward to great performances from all athletes and being close to fans along the route."
This year, Škoda Auto has extended its partnership with A.S.O., supporting 20 international professional and amateur cycling events for both men and women. Besides Tour de France Femmes avec Zwift, these include La Vuelta and La Flèche Wallonne.
The car manufacturer also sponsors L’Étape by Tour de France for amateur cyclists.
Race Director Marion Rousse will oversee this year's event from an all-electric Enyaq serving as Red Car. This vehicle acts as her mobile command centre throughout each stage.
Polish cyclist Katarzyna ‘Kasia’ Niewiadoma will post updates directly from within this year's peloton. She aims to provide fans with unique insights into race dynamics via WeLoveCycling social media channels.
Škoda Auto continues its journey into this decade with its Next Level – Škoda Strategy 2030. The company aims to be among Europe’s top five best-selling brands by 2030 through an attractive line-up in entry-level segments alongside additional e-models.
The company leverages growth potential in markets like India, North Africa, Vietnam and ASEAN regions effectively. Currently offering eleven passenger-car series including Fabia, Scala Octavia Superb Kamiq Karoq Kodiaq Enyaq Enyaq Coupé Slavia Kushaq delivered over 866000 vehicles globally last year.
A member of Volkswagen Group for three decades now part Brand Group CORE merging volume brands achieving joint growth increasing efficiency five volume brands independently manufactures develops components such MEB battery systems engines transmissions used vehicles other Group brands operates three sites Czech Republic additional production capacity China Slovakia India primarily through Group partnerships Ukraine local partner employs approximately forty thousand people globally active around hundred markets
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