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ROWE Introduces Innovative SUNSPEED® Biosynthetic Lubricant Range For Sustainable Performance In The UK Market
ROWE has introduced its innovative SUNSPEED® range of sustainable engine oils to the UK market. This new line offers a more environmentally friendly alternative to traditional oils without sacrificing performance. The SUNSPEED® products are made from 100% biosynthetic materials, ensuring no mineral oils from fossil sources are used. These oils are fully compatible with conventional engine oils, making them easy to integrate into existing systems.
ROWE's commitment to sustainability is evident in its manufacturing processes at its advanced facility in Worms, Germany. The plant generates 60% of its energy needs through solar power, making it one of the most eco-friendly production sites available. The SUNSPEED® range includes seven products that cover a wide array of viscosities and specifications, ensuring broad applicability for various engines.
The SUNSPEED® range uses high-performance synthetic hydrocarbon compounds derived entirely from biomass. This approach combines sustainability with exceptional performance, offering a viable future for internal combustion engines. ROWE plans to expand this range further, aiming to provide a SUNSPEED® equivalent for all its products.
In addition to the standard offerings, the SUNSPEED® RACING MOTOR OIL SAE 10W-60 is available for motorsport applications. This product underscores ROWE's dedication to both sustainability and high performance in demanding environments.
ROWE's packaging also reflects its environmental commitment, with all lubricant containers made from at least 50% recycled content. This initiative aligns with ROWE's broader goals of reducing environmental impact while maintaining product quality and performance.
Jeremy Aston-Phillips, Director at MCOIL, expressed enthusiasm about the UK launch: "Since the start of our partnership with ROWE, we have been eagerly anticipating the launch of SUNSPEED® to the UK market. This is such an interesting innovation – a purely biosynthetic oil that delivers all the incredible performance benefits our customers expect of ROWE oils, but in a much more sustainable package."
ROWE's Global Reach and Vision
Founded in 1995, ROWE has been synonymous with high-quality lubricants made in Germany. With over 300 employees dedicated to pushing boundaries daily, ROWE continues to deliver top-tier products worldwide. Their focus extends beyond engine oils to include winter chemicals and other automotive industry applications.
ROWE products are now available in more than 80 countries globally. The company prides itself on maintaining strong customer relationships through excellent service across sales, logistics, and communication sectors.
The partnership between MediaCo Imports Ltd and ROWE highlights their shared passion for motorsport and sustainability. Established in 2023 by directors keen on promoting ROWE products in the UK, MediaCo aims to ensure cars remain roadworthy for years ahead.
This collaboration represents a logical step towards achieving long-term business relationships based on fairness and respect within a dynamic market environment.
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