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Rolls-Royce Motor Cars Establishes First Private Office In North America To Enhance Client Engagement
Rolls-Royce Motor Cars has opened its Private Office in New York, marking the third such facility worldwide and the first in North America. This new office allows clients in North America to collaborate directly with a U.S.-based Bespoke designer to create their unique commissions. The office aims to enhance client engagement by supporting more intricate and valuable projects.
The New York office joins an existing network that includes locations in Shanghai, Dubai, and Goodwood. A fifth office is set to open in Seoul later this year. These offices are designed to bring the Goodwood experience closer to clients globally, allowing them to engage deeply with Rolls-Royce's bespoke offerings.
North America has been a significant market for Rolls-Royce for over 20 years, with a notable rise in bespoke creativity recently. The New York office responds to this demand by elevating the value of each commission, focusing on quality rather than sales volume. This approach aligns with Rolls-Royce's principle of prioritising value creation.
Located in New York City's Meatpacking District, the Private Office is accessible by appointment only. Clients can interact directly with a U.S.-based designer and a specialist client experience manager. The studio features an extensive range of samples, including fabrics, paints, leathers, and locally-sourced artworks, all curated to inspire creativity.
Clients work closely with designers to craft a bespoke Rolls-Royce that reflects their personal tastes. Once the design is finalised, they can follow its progress and communicate directly with artisans at Goodwood who bring these visions to life.
Access to Exclusive Collections
The New York office also offers access to future Rolls-Royce Private Collections. These themed collections showcase the artistry of the Bespoke Collective through craft, design, and engineering. They serve as inspiration for clients seeking more elaborate personal creations.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, stated: "Today’s inauguration of a permanent Private Office in New York marks a key moment for Rolls-Royce Motor Cars in the Americas." He emphasised the importance of this investment due to increasing client engagement from North American customers.
Rolls-Royce Motor Cars operates as a luxury house known for its handcrafted bespoke products. Over 2,500 people work at its Goodwood headquarters in West Sussex, where all Rolls-Royce cars are meticulously designed and built by hand. The company contributes significantly to the UK economy annually.
The opening of Private Office New York represents a strategic move by Rolls-Royce Motor Cars to strengthen its presence in North America while maintaining its commitment to bespoke luxury experiences for its clientele worldwide.
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