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Renault Scenic E-Tech Electric Outperforms Tesla Model Y In Range And Affordability
The Renault Scenic E-Tech 100% electric is making waves with its impressive range and competitive pricing, showcased through a clever digital billboard at a London charging station. The billboard displays an Auto Express article titled "New Renault Scenic embarrasses Tesla Model Y on price and range" and switches to playful messages when a Tesla driver approaches.
With a range of up to 379 miles (WLTP) on a single charge, the Scenic E-Tech 100% electric outperforms any variant of the Tesla Model Y by over 40 miles. Additionally, it is nearly £5,000 cheaper than the entry-level Model Y, starting from £37,495 OTR. This makes it an attractive option for those looking for an efficient and cost-effective electric vehicle.
The campaign, developed with Publicis London, features a reactive billboard that changes its message when it detects a Tesla approaching. Phrases like "This is awkward", "Elon-ger", and "You’re probably good at other things" are displayed to catch the attention of Tesla drivers. This innovative approach aims to highlight the advantages of the Renault Scenic E-Tech 100% electric in a humorous way.
The billboard's playful nature will be shared on TikTok and Meta, ensuring that the cheeky messages reach a wider audience. This campaign not only promotes the Scenic E-Tech but also engages viewers with its creative execution.
The techno Long Range version of the Scenic E-Tech 100% electric can travel over 40 miles more than any Tesla Model Y variant on a single charge. It also offers nearly 100 miles more range than Tesla’s entry-level rear-wheel-drive version. Priced from £40,995 OTR, this model significantly undercuts the entry-level Model Y by almost £5,000.
The Scenic E-Tech 100% electric comes in two specifications: Comfort Range or Long Range. The Comfort Range model starts at £37,495 OTR and includes essential features for family travel. The Long Range version offers extended mileage for those needing longer trips without frequent charging stops.
Award-Winning Design
Since its announcement last year, the Renault Scenic E-Tech 100% electric has received numerous awards, including Car of the Year 2024. Lawrence Hamilton, Head of Marketing Communications at Renault UK, stated: "The Scenic is a true game-changer... This campaign is a great way to spread this message far and wide."
Designed with families in mind, the Renault Scenic E-Tech combines space, comfort, usability, and connectivity. It features a compact motor available in two power outputs (125kW/170hp or 160kW/220hp) and battery options (60kWh or 87kWh). The higher capacity battery offers up to 379 miles of range.
The 87kWh version is available in three trims: techno, esprit Alpine, and iconic. Meanwhile, the 60kWh Comfort Range model comes exclusively in techno trim. These options provide flexibility for buyers to choose based on their needs and preferences.
For more details on the Renault Scenic E-Tech 100% electric, visit their official website.
Renault has always been at the forefront of mobility innovation in Europe. With their 'Renaulution' strategic plan, they aim to transform towards a more competitive and electrified vehicle range. Their goal is to embody modernity and innovation in technology and mobility services within the automotive industry.
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